For the majority of businesses looking at 'Screen' now, they won't bat an eyelid and will use it along as it 'just works' no matter the name conflict. If they saw GNU Screen they'll just say 'What's that' and forget about it.
Also, nobody in our private beta mentioned GNU Screen.
A public beta helps us get feedback on issues that we have missed before, and this is one of them!
> 1M Developers: GNU Screen exists you know.
> 90M+ Customers and Businesses: Take my money now! Let's use 'Screen' to screen share!, Yay!
I'm pretty sure that 'Screen' would appeal to businesses and customers who really just want to get on and instantly collaborate with who ever rather than to know that something called GNU Screen exists and would be less likely to be confused by the conflict anyway.
I think what you've got looks great. And it's a great opportunity to claim a name of it's own!
I mean either they think you are significantly less informed than them and you actually think GNU screen is new, or they are using the chance to make a quick joke of not particularly startling originality.
Because if they do think you know what GNU screen is then they must think this new tools you're referring to isn't it.
I just posted a top-level comment on the naming issue, where we were coming from, and that I’m open to changing the name.
Unless Screen hopes to build a business targeting clients that are unique.
I don't think we are unique but I like to think we are the kind of place where most people would prefer to work. Uncommon but hardly unique and definitely in the target market for this tool.
The name you have chosen requires an explanation just to discuss this with my coworkers. Perhaps it is a generational thing, but in a quick survey asking around "Have you heard of the new tool screen?" the response was 100% "screen isn't new and yes I've heard of it... have you heard of tmux?"