Because this "skill" has been honed from a lifetime of obsession with media, he's exceptionally good at bypassing anything resembling rational thought, and hitting emotional triggers, resulting in otherwise intelligent people engaging with Frankfurtian Bullshit even when they should know better (opponents and supporters alike).
Many people in this country still absolutely listen to him, and trust him more than the media when the messaging conflicts.
Sadly, in this case it puts the people who put the most faith in him at even more risk.
The president has been visibly out-of-step with the rest of the federal government messaging on this. One voice, no matter the position, doesn't evaporate what the hundreds of others have been saying.
The President has been accusing the "Bureaucrats" of not caring about average Americans, fear-mongering the virus, and claims the Deep State is after him.
The President's followers do NOT believe the government experts. As per the sitting President's plan. The sitting President has cultivated an "Us lay people vs Them bureaucrats" atmosphere.
Case in point: My own Mother believes that the Coronavirus is a Chinese conspiracy to attack the President. And nothing I say could sway her opinion. Unfortunately, the voters of the President support, and believe in him more than even family.
What, and let someone else “hog” the attention and the spotlight? I’ve been reading about 45 since the 80s (most of the time, not by choice). “All eyes on me” seems to be far more important to the sitting president than “do the right thing”. I’m not saying “do <what he thinks is> the right thing” isn’t on the list, it’s just way down that list.
Because he judges how well he does his job on the performance of the stock market. He speaks to sooth the jitters of Wall Street.
It's not unique to the current administration. Most presidents have done this. It was even a recurring theme in the TV series West Wing.
I couldn’t imagine any of the presidents of the last decades to stand up and openly contradict his experts on something like this. Maybe behind the scenes but not in the open. He doesn’t seem to understand that he can only lose doing this.
Read my comment again. I didn't say that being contradictory was common. I said judging performance by the stock market is common.