BMW’s new flat logo is everything that’s wrong with modern logo design

Re:BMW’s new flat logo is everything that’s wrong with moder... by emptyfile on Thursday March 05, 2020 @11:22AM (#22494904)

What the hell... Yeah its flat but that's obviously not the problem, why would you eliminate the color black from your very famous blue black and white logo.

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Re:BMW’s new flat logo is everything that’s wrong with moder... by samsolomon on Thursday March 05, 2020 @11:44AM (#22495214)

I agree. It seems like the obvious solution would have been to just remove the light gradient—and maybe the bevels.

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Re:BMW’s new flat logo is everything that’s wrong with moder... by xhroot on Thursday March 05, 2020 @01:12PM (#22496277)

Maybe they should have gone with a slight tweak of the 1963 version https://cdn.bmwblog.com/wp-content/uploads/2020/03/BMW_logo_... and scored retro-nostalgia points with the older crowd, too.

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Re:BMW’s new flat logo is everything that’s wrong with moder... by rootusrootus on Thursday March 05, 2020 @02:14PM (#22496974)

Yikes. Putting it on the same page as the past logos just emphasizes how chintzy it looks.

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Re:BMW’s new flat logo is everything that’s wrong with moder... by DanTheManPR on Thursday March 05, 2020 @03:58PM (#22498153)

I wonder why they didn't just revert to the 1963 logo. A lot of mid-century logo designs seem to actually express the flat minimalism that is currently fashionable.

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Re:BMW’s new flat logo is everything that’s wrong with moder... by spectramax on Thursday March 05, 2020 @11:30AM (#22495013)

Yeah, that's the main problem. They got rid of black color ring surrounding the blue rotating propellers. That killed the logo.

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Re:BMW’s new flat logo is everything that’s wrong with moder... by jaxx75 on Thursday March 05, 2020 @11:52AM (#22495329)

It's actually a stylized Bavarian flag, the propeller story is a myth

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Re:BMW’s new flat logo is everything that’s wrong with moder... by elsewhen on Thursday March 05, 2020 @12:41PM (#22495909)

“Then, in 1942, BMW itself linked the propeller to its company symbol” [0]

[0] https://www.bmw.com/en/automotive-life/bmw-logo-meaning-hist...

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Re:BMW’s new flat logo is everything that’s wrong with moder... by tomtheelder on Thursday March 05, 2020 @01:38PM (#22496560)

That article clearly says the propeller thing is a myth, and that BMW just did that once for a fun advertisement.

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Re:BMW’s new flat logo is everything that’s wrong with moder... by johannes1234321 on Thursday March 05, 2020 @01:17PM (#22496329)

The Bavarian flag is white-blue, BMW is blue-white ;)

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Re:BMW’s new flat logo is everything that’s wrong with moder... by leeoniya on Thursday March 05, 2020 @12:10PM (#22495547)

huh, TIL

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