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A comment on BMW’s new flat logo is everything that’s wrong with modern logo design. Parent comment

Re:BMW’s new flat logo is everything that’s wrong with moder... by samsolomon on Thursday March 05, 2020 @11:44AM (#22495214)
I agree. It seems like the obvious solution would have been to just remove the light gradient—and maybe the bevels.
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Re:BMW’s new flat logo is everything that’s wrong with moder... by xhroot on Thursday March 05, 2020 @01:12PM (#22496277)
Maybe they should have gone with a slight tweak of the 1963 version https://cdn.bmwblog.com/wp-content/uploads/2020/03/BMW_logo_... and scored retro-nostalgia points with the older crowd, too.
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Re:BMW’s new flat logo is everything that’s wrong with moder... by rootusrootus on Thursday March 05, 2020 @02:14PM (#22496974)
Yikes. Putting it on the same page as the past logos just emphasizes how chintzy it looks.
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Re:BMW’s new flat logo is everything that’s wrong with moder... by DanTheManPR on Thursday March 05, 2020 @03:58PM (#22498153)
I wonder why they didn't just revert to the 1963 logo. A lot of mid-century logo designs seem to actually express the flat minimalism that is currently fashionable.
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