But on the software side it's lacking. And suggesting SAP might bridge the gap for software quality would get a laugh from anyone who regularly uses their product.
In the sense of being customer centric, offering thorough services, standardizing and operating on thin margins in order to reinvest most of their profits into the company itself.
A lot of small players in the cloud fields either offer an incomplete set of services, or adopt hardly-scalable models of operations.
If you want to at least have a chance of winning european customers concerned with data privacy and stuff from AWS you should try to replicate their pros -- offer a compelling alternative.
They decided to back off from being a cloud provider. They got no skin (top-level don't know how to pull it off) nor skill (EU engineers aren't the best in hi-tech) in the game.
Last I saw they only tried to build a shim-layer on top of CloudFoundry to orchestrate infrastructure running on other cloud vendors.
They got zero clients for SAP Cloud Platform since their customers prefer "best of breed" (AWS/Azure). If they say they have customers, it'll be "internal" customers: SAP other divisions who used them and they charged those divisions (that's how SAP works).