Re:AMD Ryzen 4000 Mobile APUs
by lettergram on Monday January 06, 2020 @09:09PM
(#21976047)
AMD GPUs are powering their Mac Pro (and macbook):
https://www.amd.com/en/graphics/radeon-apple
I suspect they also allowed them to use the logo.
Yes and has been for years if not decade. Along Intel, PowerVR, Marvell, Broadcom, Samsung, LG, etc. There are more than 200 companies in the Apple Supply Chain, and it is very rare you see Apple mentioned or their logo being used.
The first rule about being a vendor of Apple is you dont talk about being a vendor of Apple.
Was Apple mentioned somewhere in the slide deck that Anandtech has as the second part of the article? Or was it in a video version of the presentation? Super interested by what you're saying here.
AMD had a slide showing a bunch of partners, including Apple (for GPUs only, of course).
It was shown in the liveblog [1]. Just to give you an example of an organisation which wants to use Apple's logo but likely hasn't got permission due to Apple does not want to officially endorse it. [2]
[1]https://images.anandtech.com/doci/15333/IMG_20200106_140421....
May I am reading too much into a small thing. But this is the first time I remember any vendors has Apple's product Image and Logo in their presentation. Normally for other brands using their logos and image are simply a request away. Not Apple. Apple has historically distant itself from any vendors using their logo as some sort of endorsement. Since winning the Apple contract is a quality label in itself.
In almost all other cases you can mention, speak, or use the text "Apple" with regards to Apple itself using your component. But I dont ever record product image and Logo being used.
I think the Ryzen 4000s fits MacBook Pro 14" or MacBook Air Retina perfectly. Or even the MacBook Pro 16". Instead of using a Gaming Focused Navi / RDNA GPU, it is bundled with a GPGPU focused Vega, which Apple has already been Optimising for their Metal Compute.
Just waiting until USB 4 / Thunderbolt 3 is fully opened with non-Intel solution I guess Apple will be good to go then.