I would highly recommend taking his bootcamp course. As a first stab, I would recommend not approaching the problem as “how do I motivate my users?” Instead, assume that their motivation is nearly zero. If you assume that, then what sort of things can you ask them to do, and how/when do you have to ask them to do it? This is the rationale behind “smallest possible habit.” It requires almost no motivation whatsoever to take 3 deep breaths.

Motivation is a fickle beast that ought never to be counted on.

I've read "Atomic Habits" by James Clear and "The Power of Habit" by Charles Duhigg. Does "Tiny Habits" bring anything new to the table? Or is it a reformulation of these other ideas?

I can't speak about Fogg's new book, but I've read Atomic Habits and read or listened to some of Fogg's other work. I think you're past the point of diminishing returns, especially compared to spending that time tweaking how you apply it. For example, by making triggers more obvious (daily email nag), progress more consequential (BeeMinder, blog), or goals more fun (choose valuable habits!).

If you want Fogg's take in a nutshell, here's a short podcast interview: https://boxofcrayons.com/2016/08/bj-fogg-on-behaviour-change... . tl;dl: Have an explicit trigger that you can't ignore.

The book was released today but you can still buy a used copy on Amazon. Were those pre-releases or something? Odd.

ARC's aren't supposed to be listed... I'm not sure how many causal sellers that stops though.

Sounds just like the popular book Atomic habits, is it different?

James Clear credits the research of BJ Fogg in that book.