Facebook feels pervasive, sure, but from my POV it's still contained to North America, and the influence elsewhere is waning.
A lot of small shop owners in east europe have only facebook page with location and hours and some updates.
And I can't blame them but there's fact that every platform becomes shit after gaining popularity or goes down if not. And people without technical skills are feeding facebook with this situation.
Would be nice for domain sellers to give free single page generator with basic info and free hosting for this html page attached to domain.
Or how about Pinterest?
I've tried to make Google keep Pinterest pages out of my search results, but somehow Google does not want to improve my "search experience" even though they explicitly say they do.
Many business only have online presence in FB and nowadays I think you can’t even check reviews or e.g. the lunch menu (perhaps depends on the A/B test part you fall in).
I left FB many years ago and no way I’m creating a dummy account for the same reason shown in the post (requires a phone).
So I just give up and can’t blame the business owner since the person probably went for the straight forward free choice and didn’t have to learn anything new but FB, I truly hate it nowadays.