I think he mean that for small business facebook is stadart nowadays.

A lot of small shop owners in east europe have only facebook page with location and hours and some updates.

And I can't blame them but there's fact that every platform becomes shit after gaining popularity or goes down if not. And people without technical skills are feeding facebook with this situation.

Would be nice for domain sellers to give free single page generator with basic info and free hosting for this html page attached to domain.