Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

Re:Google Brass Set 2023 as Deadline to Beat Amazon, Microso... by thesuperbigfrog on Tuesday December 17, 2019 @01:46PM (#21817073)

Part of Google's problem is that Amazon will give you a refund on a shirt you ordered and then have customer support walk you through setting up AWS services to run your website.

Amazon is obsessively focused on keeping customers happy and will bend over backward to do so. Google does not have a similar reputation or history.

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Re:Google Brass Set 2023 as Deadline to Beat Amazon, Microso... by mark-r on Tuesday December 17, 2019 @02:28PM (#21817647)

Google is quite the opposite, they only do things that scale. Making customers happy isn't something that scales, so they avoid it actively.

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Re:Google Brass Set 2023 as Deadline to Beat Amazon, Microso... by toast0 on Tuesday December 17, 2019 @02:35PM (#21817737)

A business without happy customers doesn't scale either; I guess that's why they're planning to shut down their cloud business in 2023.

Edit to add: if the customers have a choice. Telecoms do just fine because there's not really an option that will make you happy.

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Re:Google Brass Set 2023 as Deadline to Beat Amazon, Microso... by thesuperbigfrog on Tuesday December 17, 2019 @02:49PM (#21817915)

>> Making customers happy isn't something that scales

Amazon is able to scale 'making customers happy' fairly well.

It is all about the company's priorities and the direction that the leaders steer the company. Perverse incentives reap perverse rewards.

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Re:Google Brass Set 2023 as Deadline to Beat Amazon, Microso... by mark-r on Tuesday December 17, 2019 @02:55PM (#21817997)

Sorry, I left out a key part of my argument. Google scales by automating everything they can, keeping people out of the way. Making customers happy isn't something you can automate, it requires the human touch.

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