Lots of us have little interest in doing shopping searches on Google--we search directly on Amazon, eBay, Walmart, Target or whatever.
With respect to non-shopping searches for a huge proportion of queries the top page of results are dominated either by shopping responses or fluff articles.
You could copy and paste this thread into the comments of any other article about Google search in the past few months and it would be no less relevant. Only, you needn't bother, since this discussion gets rehashed every single time, so there's already a discussion with much the same points as this one, and much the same value, already there. That's a good sign that the discussion is lacking the nuance that I always hope to find here. But what's actually happening is a complete lack of engagement with what was ultimately a pretty interesting article.
In that case, why try to make a judgement? If you can't make a judgement but it irritates you, why not just spend your time on another page? Surely a discussion about the discussion is always going to be less useful and relevant than the discussion that organically develops out of the same topic.
If the heading is "Google search", asdfasgasdgasdg could just spend their time elsewhere.
The fact that fifty thousand people have already had their say doesn't mean that the next hundred people who want to have their say is a subset of the first, and thus may benefit. And, moreover, if people keep writing articles about related topics, related discussion is going to keep coming up.
And counterexample - every time I look up a hotel, I want to go to their actual homepage because I find the aggregators often intermingle pictures of the different room types and I want to see what the actual actual suite I'm booking looks like.
And Google buries the actual hotel homepage pretty deep, in my experience.
* also note it’s driven substantial consolidation in the hotel industry, because big companies like Marriott can just rake in their direct bookings.
That is not the thesis of this article. In fact, the opposite. The article claims that despite the increase in advertising, for the given exemplar (hotel search), the ads actually make Google more useful compared to the ten-blue-link baseline.