Dont assume that because we dont want to induce more work orders / complaints that we have bad service.
What you are saying is "bad" is akin to me asking why sites dont have a "Dissatisfied? Click here for a refund" button on every page. Providing absolute ultimate customer service will cause you to go out of business. Customers will take you to the cleaners if they can get away with it and you need to have boundaries to stay afloat. You can find a great middle ground and keep everyone happy doing it also.
And there are guys out there doing this right. I've lived in building that had online portals for customers to submit complaints and it didn't seem to be a problem for them. And I've talked to landlords across the country who run extremely efficient operations with low marketing costs, low vacancies, and high rents because they kick ass for their customers.
Until you rent to enough people to start getting these renters, you've been isolated.
Not decrying a software solution, but while I pay almost every bill online, most of the tenants I've had just pay cash or check, and we have an online option.
Just like any business, you have to set boundaries on how much you will do for free. But why not set those boundaries intelligently, based on how the customer's actual desires match up with your ability to provide services?
Sure, There is a line somewhere to be crossed/not crossed. The only example I can give is maybe along the lines of google. There is no support whatsoever, yet people remain happy for the most part when things break. People love google. But you cant call and complain- You have to jump through a few hoops and fill out forms first. Thats all I am saying- If you make things too easy, your costs will go up with no additional return on revenue in either the short or long term.
Why should my option be "Sue or pay thousands of dollars to move" if the landlord just elects not to fix something?
We fix sinks and whatnot right away- If you dont,they only become bigger issues. :)
Its stuff like "Can I have 13 small dogs in my apartment" that gets to you.
So, "Can I have [more then \d+|a dog|\d+ cats]" automatically gets them a "Your lease only allows for 2 small animals. Does this answer your question?" type response.
I have hated every single landlord I've ever had. They have no online payment systems. I can't lodge tickets easily. I have no transparency if work is being done, if my ticket is moving.
The reason your customers whine is because they LIVE in those properties. You're making a fair chunk of money from having someone live there, and for the most part it seems the estate agents just want to take their cut and have the customers leave them alone.
It's so prevalent that I now assume it's the default case for real estate: sucking.
My friend is a renter and he has wanted a renters interface like this for years.
and
> "Dissatisfied? Click here for a refund"
are options that are miles apart. When you said that you don't want to maintain an easier communication channel with your paying customer, it is a good sign that customer service isn't your greatest selling point. One doesn't need to buy every product in a shop for 10 years before concluding whether the service is good or bad. A few customer reviews / purchases should suffice.
Dan isn't a bad guy, I can almost guarantee you. Tenants can be difficult to deal with, and there's just a certain status quo in the industry that everyone has come to accept. I'm just saying that there's a better way, and things like RentPost.com and RentMonitor.com are a step in the right direction.
This does bring up an interesting concept though we can look into... The ability to disable the work order functionality.
Thanks Dan :), and if you ever want go w/ us, just hit me up and we can work a special price up for you for your contribution - Lee
Congratulations. Calling someone a slumlord just because they own property and are willing to discuss their business online does not give you the right to slander them.
* High staff turnover * Procedures that suck staff time, instead of supporting them
Being a property manager is, for the most part, an awful job. If you sell real estate, you deal with the owner giving you grief; when you manage a property you have the owner, the tenant, and the suppliers all wanting a piece of your time, and rarely to say thank you. Because you don't need to be a rocket surgeon to work in PM, the pay is low, and most staff are young people looking for something better. When they leave, they take with them most of the corporate memory about the tenant and the property. If you hate your property manager, chances are it's because several times in the past year you've called and been put through to a different person every time.
Lack of procedures is linked to lack of investment in this part of the business (also reflected in low salaries and high staff turnover). Most real estate offices are run by salespeople, current or former. They see one sales commission worth $000s as being infinitely better than one tenancy worth $16 / week. So they don't invest in systems, processes, staff development, or great software. This is the market hole you speak of - but while there's a gap in the market, there may not be a market in the gap...
...EXCEPT that, ironically, a rent roll is traditionally the only asset a real estate business has to sell - without it, you just have a sales team who could go next door and open up tomorrow. PM departments also provide a regular income when sales decrease, which has been the case over the past two years in most of the world affected by the recession / GFC. I don't have enough evidence to support a claim that owners are more willing to invest in their team, particularly property management, as a result of this; but I hope it's the case.
When you lease an apartment, the landlord's record of customer service is almost never a factor in signing the lease. It just never comes up. And the cost of moving is so high that its unlikely someone will leave a unit because the landlord sucked (I know this from experience). So the landlord doesn't have to compete with other landlords based on customer service, they compete based on the price, location and amenities of the units they offer.
So there's really no incentive for most landlords to be better landlords. The only ones who try, are mostly just doing it to follow the law or out of a sense of fairness.
The market just doesn't really reward landlords enough for their customer service ability...
As a consequence I've had a fair number of landlords over the years, from owners that let out the top floor of the house they owned to apartments in high-rises.
The funny thing is that there is no hard and fast rule that says landlords can't be great, I've had absolutely fantastic landlords and really terrible ones and not always in the place where you'd expect them.
Disclosure: I spend 8-10 hours a day managing and talking to other landlords.
Have you evidence this is true? I work with web hosting and clients can send support tickets at any time, but rarely do. They have the option of asking infinite questions such as, I made a change why did my website break, why is my site not in google for [insert impossible keyword here], I want to change the background color, why is the email from my mom spam... but it almost never happens.
I'm not sure about the opportunity there. If you spent 2x on support costs, what would you get out of it? Tons of referrals when people are moving out? Probably not-- movers are busy and rarely have friends handy who are in that rare moment of hunting for an apt/condo.
Now, SERVICES on the other hand... Certainly there's room for apartment buildings that have great gyms, social events, etc.
Most HNers are very intelligent, hard working and understanding/reasonable. (Correct me if I'm wrong.) Not all renters are like that.
Unless you've been a landlord or worked closely with one, it's hard to understand some of the frustrations of dealing with renters. Owning property is not the same as being a landlord.
Some things that we'd think are unreasonable, a renter might think is reasonable. I've had one renter try to not extend lease AND not pay for new month's rent, just because they were only staying for 2 weeks of new month. It's not the landlord's fault they didn't secure a new place in time. The final compromise was to allow them to pay 2 weeks rent. Did it work? No. Think it's easy to get people to pay? No. Think the eviction process is simple and quick? NO.
I think this app would work best in places with atypical renters. Places where the rent is higher than market and the price covers the landlord's time to deal with everything.
I think the last thing we would want is to make it easier for the tenant to complain about things.
This is the same kind of disdain-for-customers attitude that leads web developers to build paid services that are really hard to cancel.
The marketing and branding in real estate are also a joke, but it's the customer service thing that really gets me. There's a huge opportunity here for someone to do it right.
Disclosure: I'm an active real estate investor with three small properties.