Google may not have an easy support system, but it's unrealistic to expect expert service from free products/utilities. When you're paying anywhere from $500-several thousand dollars a month for something, I think you're entitled to complain as often as you're upset and should be able to expect things to be taken care of.
Sure, There is a line somewhere to be crossed/not crossed. The only example I can give is maybe along the lines of google. There is no support whatsoever, yet people remain happy for the most part when things break. People love google. But you cant call and complain- You have to jump through a few hoops and fill out forms first. Thats all I am saying- If you make things too easy, your costs will go up with no additional return on revenue in either the short or long term.