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Re:I Got Access to My Secret Consumer Score by Frost1x on Monday November 04, 2019 @09:23AM (#21441858)
I suspect we as a society need new legislation to deal with these sort of issues. Before, much of this was incredibly difficult to impossible so legislation and regulation was entirely avoidable and relatively rare occurence could be dealt with on a case-by-case basis.

At this point, technology has enabled this sort of behavior at mass scale, now revealing far more personal and useful information about individuals.

A feasible model to work from may be go look at the healthcare industry and HIPPA requirements/liabilities and adapt as needed. Certainly not perfect but it's a good starting point for widespread data laws.

The question is, will our representatives actually give teeth to real data protection legislation (not a facade with no teeth only enacted by name) in the US or are they too deeply in bed with industry that they'll protect business rights over real people who suffer real direct damages.

Re:I Got Access to My Secret Consumer Score by diafygi on Monday November 04, 2019 @11:07AM (#21442886)
So I originally studied chemical engineering, and one of the common catchphrases is, "regulations are written in blood." The reason there's a requirement to put a pressure relief valve on that tank is because at some point a tank like it didn't have one and it blew up and killed people. However, safety in chemical engineering has been evolving over centuries as we have understood more about the dangers and consequences of dealing with chemical manufacturing.

For software, it feels like we're only at the beginning of understanding the dangers and consequences of the software, business models, and technology our industry has created. Unfortunately, if it follows the same path as other engineering disciplines, we likely will experience decades or centuries of bloodshed before it is regulated appropriately.

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Re:I Got Access to My Secret Consumer Score by crooked-v on Monday November 04, 2019 @12:34PM (#21444012)
But that's not an interpretation of that phrase at all.
Re:I Got Access to My Secret Consumer Score by cgag on Monday November 04, 2019 @01:15PM (#21444536)
It makes me think of signing inescapable contracts with demons, which seem convenient but ultimately doom you for eternity.
Re:I Got Access to My Secret Consumer Score by crooked-v on Wednesday November 06, 2019 @02:12PM (#21465935)
Nothing about 'regulations are written in blood' is about convenience. Regulations specifically exist to make things less convenient. The reason such regulations exist is because people did the convenient thing and it killed somebody.
Re:I Got Access to My Secret Consumer Score by cgag on Friday November 08, 2019 @02:30PM (#21485829)
they are convenient solutions
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Re:I Got Access to My Secret Consumer Score by diminoten on Monday November 04, 2019 @04:26PM (#21446674)
What the hell are you talking about? I'm not libertarian or ranting, I'm saying this is a complex issue and the "LETS REGULATE IT" feels premature given how complex and subtle the issue is, and how hard laws are to change once they're on the books.

Methinks you're projecting more than a little bit. Also your comment is some of the most toxic I've seen on HN in a little while, and I'm not exactly a ray of sunshine on here...

Definitely getting a flag from me, and I think that might be a first.

Re:I Got Access to My Secret Consumer Score by autoexec on Monday November 04, 2019 @04:58PM (#21446968)
> I'm saying this is a complex issue and the "LETS REGULATE IT" feels premature given how complex and subtle the issue is, and how hard laws are to change once they're on the books.

There is a difference between "This specific regulation fails to take X into account" or even "This is a complex issue which requires carefully crafted regulation" and your stance which seems to be that regulation is impossible or undesirable due to the complexity of the issue or because it might be annoying to change later. That very much suggests your problem is with regulation itself.

Just out of curiosity, if you think regulating this is a bad idea, what do you propose to fix the problem? Appealing to the good will of companies who would gladly exploit us to make money?

Re:I Got Access to My Secret Consumer Score by diminoten on Monday November 04, 2019 @08:01PM (#21448568)
Why do you think I said regulation is impossible or undesirable?
Re:I Got Access to My Secret Consumer Score by autoexec on Monday November 04, 2019 @08:36PM (#21448783)
I suppose it was somewhere between when you said that government shouldn't regulate or try to fix the problem until they have a better understanding of it ("this is a complex issue and the "LETS REGULATE IT" feels premature given how complex and subtle the issue is...We need to understand the full scope of the problem, rather than try to fix what isn't fully grasped") and that you don't think the government is capable of doing exactly that. ("I have very little faith in the US government to accurately grasp the subtleties and nuances of the advertising and privacy problems")

I acknowledge that you may have just worded things poorly, or intended your words to mean something else which is why I prefaced by question with "If".

If you actually do think the US government should regulate this, how should that be done given your concerns of their inability to understand the issue and taking into account the fact that any mistakes they make will take effort to correct once it's been put into law?

Re:I Got Access to My Secret Consumer Score by diminoten on Monday November 04, 2019 @09:03PM (#21448934)
Are you open to the possibility that you treated me overly harshly, and that I've never actually taken the position you seem to badly want me to have taken? Or is that beyond the pale, and this is exclusively my fault?

To try and contribute to this conversation a small amount, it makes the most sense to me to establish a Professional Engineer like system for the software industry. I don't know all of the details about how these systems work, but a friend of mine is a structural engineer and as he's described it to me it creates a personal ethical obligation that currently feels entirely absent from the software industry.

This ties the regulation to the industry, lets the experts decide what is and isn't okay, while also involving personal ethics and keeping individuals accountable for their decisions.

Keep getting called by a spam bot? A licensed engineer can be tied to that system, and can be punished.

A self driving car had a bug that couldn't tell the difference between a plastic bag and a child, forcing the vehicle into a concrete barrier? Someone stamped that code, and is now accountable.

Is a company using your tracking data to raise your medical bills based on your online food order history? That company's engineers are liable, you can sue them personally.

Again, not sure of the details about how this works in the construction industry, but when you put professionals at personal risk, they tend to care more about the outcomes, and it doesn't end up forcing the US government (specifically legislators) to understand all the details.

Re:I Got Access to My Secret Consumer Score by autoexec on Monday November 04, 2019 @11:28PM (#21449606)
I'm fully open to the possibility that I've misinterpreted some of what you've said.

I wouldn't mind seeing that kind of system applied to some software companies. I'm not sure that fully solves the problem, but I really do like the idea of having someone willing to be held accountable for problems.

I think one issue with this would be that companies who keep their activity opaque enough are highly unlikely to be caught by users. A major data leak or a hacked system might be detectable, but a backroom deal to share data with a medical or insurance company would likely go undetected without a whistleblower to expose what was happening. If a bridge collapses, or a fire starts, or a floor sinks, it's a little easier to see when building/fire codes weren't followed.

I think a system like this would be best used when some rules are already in place for what a company can and cannot do. Then a company's certified security/privacy person would be responsible for making sure everything was done in full compliance with whatever guidelines were established. This would probably be needed anyway if you tried to sue the company's engineers later. If nothing they do with your data is actually illegal those lawsuits won't get very far.

I do agree that compliance checking and having that level of accountability could help developers rein in marketing teams, greedy shareholders, and stupid managers who put pressure on them to add tracking and anti-consumer code to their products.

I do worry about what it would mean for small startups, volunteer/personal projects, and single developers. It might be a more secure world if anyone who wants to write an app can't just slap a boilerplate notice that they aren't responsible for anything if you choose to use it, but my guess is that there might also be a lot fewer apps.

Re:I Got Access to My Secret Consumer Score by diminoten on Monday November 04, 2019 @11:51PM (#21449713)
That's what regulation does, it restricts the players in a field to the ones who have the resources to follow those regulations. It is definitely a limiting factor on an industry, but I thought we were sort of assuming that the rampant "anyone can play" nature of software was the source of many of the industry's problems right now.

My point is that if someone has to do it, I would A) want the industry to police itself (let me finish) and B) would want individuals to be unable to hide behind corporations, to the extent that is reasonably possible. These together could, I believe, make more of a dent in the problems in the software industry today than any one specific topic of legislation (e.g. privacy laws or digital advertising laws) could.

Imagine if you could lose your software license for writing adware! Would it stop everyone/everything? No, definitely not. Would it give your average corporate software engineer a leg to stand on when they try to say no to their bosses when the business wants to start selling customer data unethically? Hell yes!

"I could lose my license if I add that feature." <- huge impact.

Re:I Got Access to My Secret Consumer Score by paulmd on Monday November 04, 2019 @05:39PM (#21447413)
I mean, you saw "regulations are written in blood because people died and resulted in them getting passed" and thought a proper response was "let's not have any regulations at all because they're hard to get rid of and slow business down" so you're at least taking the libertarian position, regardless of whether you identify as a libertarian.

And no, nobody else has ever interpreted "regulations are written in blood" in that fashion, nor is that a valid interpretation of that saying. That is in fact the opposite of what the saying means.

There are wrong answers to questions, I understand that it may be uncomfortable to be told that but it doesn't change the fact that nobody else ever interpreted that saying that way, nor does it really make any sense to interpret that way.

Your jumping into semantic arguments about well I said it therefore it's a viewpoint is especially unproductive to the overall discussion. Like sure, but (a) that's not relevant, and (b) not all viewpoints are good, it's not a valid viewpoint just because it's a viewpoint. It's also where you start seriously leaning off into sealioning/tone argument instead of, you know, discussing why regulations are written in blood.

Hope this helps, I'm trying to keep this as even-keeled and matter-of-fact as possible - which certainly poses a challenge once you've poisoned the well by throwing around accusations of toxicity. That's a burden on me, everything I argue now has to be sugarcoated lest it further reinforce you as being the victim, which is of course the whole reason you dove into tone arguments.

That is part of the problem with "no offending anybody" type rules - it becomes very easy to cry "toxic" and play the victim and that lowers the quality of discourse, because nobody's opinion can ever be wrong lest they get offended.

Re:I Got Access to My Secret Consumer Score by diminoten on Monday November 04, 2019 @07:59PM (#21448558)
Honestly I didn't read this past the first two words, because I don't think a continued conversation with you will be productive.

Take care, have a good day!

Re:I Got Access to My Secret Consumer Score by vastoi on Monday November 04, 2019 @01:01PM (#21444366)
Not familiar with that interpretation, though there is another similar one that refers to what you mentioned: “written in stone”
Re:I Got Access to My Secret Consumer Score by dkonofalski on Monday November 04, 2019 @11:34AM (#21443233)
>will our representatives actually give teeth to real data protection legislation

No. The majority of them don't even understand what data is being collected, how it can be used, or the technology behind any of it. Until the people in office change, the idea that our representatives can or will protect us is toothless and spineless.

Re:I Got Access to My Secret Consumer Score by tomaskafka on Tuesday November 05, 2019 @01:10AM (#21450091)
Yes, because that's what they are - representatives. Of a general public.

The only way to make these chameleons (pretend to) care about an issue is to make the general public (aka voters, source of their wellbeing) care about the issue.

Re:I Got Access to My Secret Consumer Score by whatshisface on Monday November 04, 2019 @01:02PM (#21444372)
What trouble Congress is in! They have to be experts in law, warfare, every industry from oil refining to adtech, science (at least as far as funding it goes), ecology, economics, medicine...

In fact I would say that it's impossible to expect anyone to understand enough to know what they're legislating. Aside from being a powerful libertarian argument against the excessive involvement of government, I think it shows that we have to figure out a way to work around the fact that congressmen don't understand everything that they're in charge of, rather than trying to remedy it.

Re:I Got Access to My Secret Consumer Score by vertex-four on Monday November 04, 2019 @01:16PM (#21444553)
Congress used to have an office which would inform them of how things work, but unsurprisingly, proceeded to dismantle it. https://en.wikipedia.org/wiki/Office_of_Technology_Assessmen...
Re:I Got Access to My Secret Consumer Score by acdha on Monday November 04, 2019 @01:20PM (#21444590)
This is why members of Congress have staffers and various groups like http://www.loc.gov/crsinfo/ which have subject-matter experts on staff to offer advice and research arbitrary topics of legislative interest.
Re:I Got Access to My Secret Consumer Score by dkonofalski on Monday November 04, 2019 @04:23PM (#21446652)
That's a cop-out. Data use and technology are major issues that are required understanding going forward. Understanding the oil industry is not at all the same as having a basic understanding of technology. Technology usage is only going to grow in scale.
Re:I Got Access to My Secret Consumer Score by Jach on Monday November 04, 2019 @01:28PM (#21444681)
A quick refresher on the details of how congress actually goes about their day-to-day plus the roles of the various permanent government and de facto government organs, shows "expertise doesn't scale" isn't really a problem. If it was, the whole thing would have come toppling down ages ago. So the libertarian argument is only "it's hard to do well", not "it's impossible".

I'll leave you to find your own references to get a detailed picture, but in short two basic forms of organizing do a lot of the work: big teams/staff for each congressman to help out, and special interest committees and caucuses. On top of that at least some take the idea of "representation" somewhat seriously, so if they need to know about a topic they're not experienced in, they tend to meet with supposed experts in those topics (which can come from a dedicated pool, lobbyists, state university department, and occasionally private industry owners or high level employees) for information and sometimes policy recommendations.

Re:I Got Access to My Secret Consumer Score by amelius on Monday November 04, 2019 @11:00AM (#21442819)
> I suspect we as a society need new legislation to deal with these sort of issues.

Why not ban targeted advertising altogether?

Re:I Got Access to My Secret Consumer Score by hirundo on Monday November 04, 2019 @11:37AM (#21443283)
Because it has value, both to the advertiser and to the target, compared to un-targeted advertising. Advertising is an attempt to transfer information. Targeted ads means that the information is more likely to be relevant, whatever its other downsides. Let's not throw out that baby with the bath water.
Re:I Got Access to My Secret Consumer Score by aedocw on Monday November 04, 2019 @12:11PM (#21443758)
"Advertising is an attempt to transfer information" is deeply misguided unless you adjust that to say "transfer very biased information". Advertising is an attempt to influence one party to give their money to another party, generally through manipulation and guile.

Targeted advertising is like the difference between spam and spear phising. The person being advertised to rarely (if ever) benefits.

Re:I Got Access to My Secret Consumer Score by jedberg on Monday November 04, 2019 @01:37PM (#21444821)
> The person being advertised to rarely (if ever) benefits.

Instagram has gotten so good at targeting me that I probably click on at least 1/2 the ads because I find them interesting. I've purchased things because of those clicks too, and have enjoyed the purchases. Things I would have never known about were it not for the ads.

Re:I Got Access to My Secret Consumer Score by wongarsu on Monday November 04, 2019 @12:50PM (#21444203)
I benefit if Youtube shows me advertisements for desk chairs and lathes instead of beauty products and kids toys. Targeted advertisements help me discover new products and product categories, while untargeted advertising just wastes my time. This is in essence no different than companies buying advertising time in specific TV shows with a known audience.

Of course the abuses are also plentiful and dangerous. We probably do need a lot of regulation. But in general targeted advertisement is a useful thing to have.

Re:I Got Access to My Secret Consumer Score by vertex-four on Monday November 04, 2019 @01:22PM (#21444611)
The equivalent of buying advertising time in specific TV shows with a known audience is... buying adverts on specific Youtube channels with a known audience. Funnily, a lot of Youtubers now perform advertising of this sort - I'm sure you've seen the VPN ads.

This, like TV, doesn't require tracking of individual people who haven't consented to such.

Re:I Got Access to My Secret Consumer Score by neodymiumphish on Monday November 04, 2019 @03:29PM (#21446131)
> This, like TV, doesn't require tracking of individual people who haven't consented to such.

That's a stretch. How do you think they determine any information about the "known" audience? Obviously, they do all sorts of research to determine more about the audiences watching certain shows and channels, likely by sifting through social media, show reviews (IMDB, etc), and elsewhere to determine who's watching what shows, then looking into their profiles to determine their interests. Aggregate that data, find what they all have mostly in common, and cater to those interests. It's just a more generalized and difficult process of the same thing, and eventually it's going to become more narrowed and specific to individual targets.

Re:I Got Access to My Secret Consumer Score by vertex-four on Monday November 04, 2019 @06:04PM (#21447647)
The difference is that if I don’t want to let anyone know that I watch My Little Pony... I don’t have to! There’s no little black box connected to my TV that tells an advertiser that I’m watching it without asking me.

I can also have a discussion with my friends about My Little Pony and how amazing the last episode was without an algorithm picking that up, unless I publish it to the world or explicitly send it to the advertiser.

Re:I Got Access to My Secret Consumer Score by neodymiumphish on Wednesday November 06, 2019 @10:47AM (#21463656)
I understand your point, and I agree that it's easier to keep your television viewing habits hidden from your internet viewing habits, for obvious reasons, but I'm just pointing out that there are still ways to aggregate data to the point where they are able to determine, with significant accuracy, which ads are the most effective based on demographics, locality, cross-referencing social media, web traffic, consumer surveys, department store sales information, and probably tons of other details.
Re:I Got Access to My Secret Consumer Score by brycesbeard on Monday November 04, 2019 @01:11PM (#21444480)
They benefit when they use valuable services for free, which is paid by targeted ads.
Re:I Got Access to My Secret Consumer Score by teh_infallible on Monday November 04, 2019 @01:21PM (#21444600)
“Targeted advertising” is just a euphemism for the secretive creation and sale of dossiers on unwitting Internet users. It should already be illegal under existing laws.
Re:I Got Access to My Secret Consumer Score by neodymiumphish on Monday November 04, 2019 @03:31PM (#21446155)
In most cases, this isn't true. The dossiers and maintained very closely by Facebook, Google, etc in order to leverage their knowledge on a target to produce the most effective targeted ads. If they sold the dossiers, they would lose the continued revenue.
Re:I Got Access to My Secret Consumer Score by criddell on Monday November 04, 2019 @02:22PM (#21445357)
No advertising is really untargeted. Even billboards tend to carry ads for the type of driver that passes by them and broadcast TV has ads for the type of person that watches that show.

Ads targeted to an individual without that individual's consent should probably be banned. In addition, the law should make it clear that when a company does hold data about individuals, the individual should have some rights to that data including the ability to block the sharing or transfer of that data.

So, when Google buys FitBit, every user of FitBit should have to explicitly opt-in to their data being transferred to Google.

Re:I Got Access to My Secret Consumer Score by acje on Monday November 04, 2019 @01:43PM (#21444878)
Most things has value by some definition. Question is if the sum is positive. I'm not sure that is the case for targeted advertising.
Re:I Got Access to My Secret Consumer Score by rhizome on Monday November 04, 2019 @12:20PM (#21443860)
Targeting doesn't work. There is no baby.
Re:I Got Access to My Secret Consumer Score by hirundo on Monday November 04, 2019 @01:13PM (#21444507)
I recently bought a set of clamps on Amazon to join two shipping containers together. Since then I've seen a bunch of related ads, such as for shipping container vents, shelving, etc. I clicked on a couple of those ads, and while I didn't buy anything, I did learn some useful information. I probably would have learned less, if anything, from untargeted ads in those same slots.
Re:I Got Access to My Secret Consumer Score by rhizome on Monday November 04, 2019 @04:49PM (#21446879)
> while I didn't buy anything

And so targeting didn't work!

Yes, "targeting" can put stuff in front of your eyeballs that may occasionally have marginal utility, but for sales? Nu uh.

In the baby/bathwater metaphor, you saw some ads for strollers. Still no baby.

Re:I Got Access to My Secret Consumer Score by hirundo on Monday November 04, 2019 @05:08PM (#21447080)
It didn't work for the advertiser, but it did for me. I learned about options and prices for container accessories, which will help me make future choices. I would not have been better off if those ads had been less interesting to me.
Re:I Got Access to My Secret Consumer Score by amelius on Monday November 04, 2019 @03:30PM (#21446144)
> Advertising is an attempt to transfer information.

If you want to inform me, just give me a website I can visit where I can enter my needs and provide perhaps some context information, and which deletes/forgets this information when I leave. There is no need AT ALL to figure this info out behind my back.

Re:I Got Access to My Secret Consumer Score by scarejunba on Monday November 04, 2019 @11:48AM (#21443440)
The use-case isn’t advertising, it’s QoS. So you collect the data and give your best customers fast access, or maybe you balance it out: your most complaining customers get preferential treatment and the most reasonable wait a little longer on the line because you know they won’t complain.
Re:I Got Access to My Secret Consumer Score by rlucas on Monday November 04, 2019 @02:56PM (#21445753)
Or, framing it more broadly: mass personalization implies a worse deal on average for everyone on the atomized/consumer/low-power (individual) side, because the high-power participants (companies) will optimize their outcomes at the expense of individuals.
Re:I Got Access to My Secret Consumer Score by aledalgrande on Monday November 04, 2019 @12:48PM (#21444183)
Isn't GDPR enforcing on this vein? You could build something similar in North America.
Re:I Got Access to My Secret Consumer Score by nojvek on Monday November 04, 2019 @09:47AM (#21442099)
Looking out how the spam act played out, which allows implicit opt in compared to Europe’s explicit opt-in.

I believe US govt will always be at the mercy of corporations.

Now some things are great. Like CCPA, California’s version of GDPR. But getting it accepted throughout the US is a mammoth task.

I have hope though.

Re:I Got Access to My Secret Consumer Score by aledalgrande on Monday November 04, 2019 @12:50PM (#21444213)
I've been wondering: if there was a world government, corporations would probably reach a point in which they are unstoppable from a law point of view. The bigger the machine, the harder to steer it in a good direction.