If each service had access to the same content as every other service then market forces would not only satisfy the price argument but also the quality of the services itself (lets be honest, some of the pirating services run circles around the legitimate ones).
Unfortunately though, the movie, TV and music industry have been allowed to operate monopolies - even push for extensions to copyright law and against reforms - for so long that I can't see it ever changing.
Whatever license they want to give, they should be required to offer the same terms to whoever comes along, if they want public assistance in protecting their work. If they think they can keep it locked down on their own then they are free to offer discriminatory license arrangements. If they want help from society protecting their works, whatever is offered to Amazon ought to be available to Netflix, or anybody else, including you and me when we start our own alternative.
Edit: to deal with rights holders that don't want anyone else to offer their content, they are free to make non-discriminatory royalty arrangements with extremely high royalties. However, they must pay those royalties to the government as a tax (again for access to the courts).
Part of copyright is maintaining a degree of artistic control - for instance a band not allowing a certain political party to use their song at rallies.
This is a bad deal for society. Renegotiating it won't stop artists from producing art. If you don't want that political party playing your song, make sure they never hear it: play it only for people you trust.
There's a problem here, though. If there was only a single distribution channel, that would be a monopoly with corresponding prices.
So this means that there will never be a distribution channel which is satisfactory. Unless perhaps a non-profit organization runs it.