Re:100 million dollars to reshape the economics of the web
by mcv on Tuesday September 17, 2019 @07:58AM
(#20993910)
I think advertising increases discretionary spending, it just redirects it.
When smoking ads were banned, profits for cigarette companies went up, because they didn't have to spend money on marketing anymore. Addicts still kept buying them anyway. Previously, smoking ads were to get people to buy your brand rather than some competing brand.
When smoking ads were banned, profits for cigarette companies went up, because they didn't have to spend money on marketing anymore. Addicts still kept buying them anyway. Previously, smoking ads were to get people to buy your brand rather than some competing brand.