Smart bloggers will always expose an RSS feed, because readers following your RSS feed are more likely to read your blog than traffic from other sources. Having an RSS feed is the slightly weaker version of the mailing lists. Mail which is also going strong — and the easiest way to build a mailing list btw, is to connect your RSS feed to Mailchimp.
And RSS feeds are mandatory for podcasts too.
Some blogs choose not to expose RSS feeds of course, but they do so at their own loss. This is because some people are not interested in expanding their audience, they just want to publish some stuff from time to time. And that's totally fine.
> Plus it's difficult to monetize an RSS feed.
An RSS feed can include just summaries that redirect users to your website. And I actually prefer summaries because I don't want to mess with CSS stuff.
Of course you can monetize it, from where did you get the impression that you can't?
I personally know that a lot of the RSS feeds I am subscribed to I also end up sharing articles with friends. I see these articles early and quick and help create early discussion about them and comment early on them often first. I feel like overall RSS feed users may not directly look hugely beneficial to a site, but can have other impacts hard to track.
Tell that to Stitcher. They have paid Stitcher Premium podcasts that you can only play in their (terrible) app. A third party developer ended up creating "Unofficial RSS Feeds" for them, but who knows how long that will last.
High quality blogs both produce content and link to other high quality content - both things that Google should be interested in to improve search. Instead they decided to capture that information (and eyeballs) with Google+, a calculated gamble that they lost.
If I was king of Google, I would be trying to foster a strong, open blogging community as a backstop against the Facebook's of the world swallowing content inside their non-indexable event horizons.
The King(s) of Google do have a strong blogging community in Blogger, but it was never supposed to be, nor never will be, a backstop against Facebook. It would be better for Google to work within Facebook on this, as bloggers in WordPRess, or MEdium, or whatever announce on social media, guess whose ads are running on the blogs? And I myself as a dev, I'm still searching for the best articles for development practices and more. They don't see that need for us to subscribe to RSS. It's the King(s) of Facebook, Twitter, etc., that need to listen. Giving us a way to watch our subscribed RSS feeds in their own ecosystem will give them the edge on content aggregation.
I also subscribe to email newsletters that have sponsored links/blurbs in their content, and I'm sure that one could monetize RSS content similarly.
I feel like Randall Munroe is doing well for himself. The math is probably different for smaller players.
As far as difficulty in monetizing, John Gruber has been making quite a bit of money for years selling one RSS entry at the beginning of the week and a thank you post at the end of the week.
Bloomberg is one of the largest new sites; a top 1000 global site and top 200 US site by traffic. It has no RSS feeds.
A little difficult to parse some of the results, but they're there.
Once you subscribe to the podcast, the app itself polls the podcast’s feed and the audio is played directly from the host’s website.
You can also add a podcast directly if you know the feed url.
On top of all that, there has been a freely available API to the podcast directory for years that other podcast players use.
If you want to see a wall garden for podcasts, see Spotify, Google, etc.
[1] https://venturebeat.com/2019/07/16/apple-will-reportedly-fun...
https://www.giantbomb.com/podcast-xml/premiumbombcast?api_ke... (you just copy it from the RSS button on their site)
(previously it was https://username:[email protected]/podcast-xml/prem...)
Seems to work across most apps. I don't see why it would be that hard to build a standard around something similar.
[1] primarily ad-free versions of their main podcasts, but they also have premium-exclusive podcasts
Plus it's difficult to monetize an RSS feed.