The public may have thought that electric cars were all but dead. But smart people knew that their time had not yet come.
Oh, and look! Excepting high end niches that Tesla figured out, and government subsidies, that timeline from 20 years ago looks to come true pretty much on schedule.
I admire Elon Musk. Without him, reusable rockets wouldn't have happened for many more years. But electric cars would have happened with or without him.
And since companies were actually trying to make money, and cars were becoming more fuel efficient, there wasn't the demand. In fact, there still isn't that high of a demand for electric cars these days.
I'm not discounting that Tesla made some innovations. But people make it out like Tesla radically changed the functionality of the electric car when it's still largely the same technology, just more advanced.
To give an example, the Nissan Leaf was out well before people even heard of Tesla, and that was one of the most popular and widely sold electric vehicles. At the time, Tesla only had the 100k Roadster.
Other improvements drive the capacity even higher through packaging innovations and possible manufacturing improvements as well.
I highly doubt it was due to range anxiety. Even the early Tesla roadster could, at most, go 200 miles. That's nothing on a gasoline engine.
The Nissan Leaf does not look that ugly. It looked like your standard hatchback for the time.
Batteries did improve but its not like Tesla had access to better batteries than GM (at least in their early days).
1955; drag coefficient 0.36:
https://en.wikipedia.org/wiki/Citro%C3%ABn_DS
Since then we've come quite a bit further, the TM3 has 0.23, which is a substantial improvement but neither car looks ugly.
All I heard was comment of "SpaceX Steamroller" from industry insiders. The companies that could have invested in rocket reusability decided to sit by and do nothing. It's not like it's an impossible physical achievement either.
That anyone proposed resuable rockets before Musk? Use Google. You're naive if you think otherwise.
>at a fraction of the price per launch of whatever existed before.
There's no evidence that these resuable rockets are a "fraction" of the cost to re-launch. In fact, the cost is likely the reason that no one else has done it; it doesn't make economic sense, not because it's impossible.
Everything is done a certain way until it isn't but that historically is past the point of "about damn time" and "why'd take so long". Doing what is right and what is smart are often very different things — and I am not claiming Musk is doing either, but this certainly didn't convince me of the opposite.
Tesla is one of the many cases of Silicon Valley syndrome where you run a company at negative profit forever while claiming to make all these substantial advances (some laudable, others stupid) in an attempt to disrupt something that's been working for decades for specific reasons. There's a reason car assembly lines aren't fully automated. There's a reason car companies don't allow customers to pre-order a vehicle. There's a reason dealership networks exist.
Musk isn't some fantastical genius with a solution to everything. Everyone before Musk was as smart and as talented, so his active refusal to really learn from anyone before him is what causes him so much headache. In fact, I'd argue that his contract with NASA probably saved SpaceX because that's one avenue where he didn't ignore a previously, well established business.