Marriott for the most part has transitioned mostly to an all digital company over the past two decades. The Marriott of today is primarily about hotel operations (i.e. branding, bookings/pricing/revpar/SEO, front desk, housekeeping, wifi, remodeling) and its loyalty rewards program and mobile phone app (BonVoy).
Much of its assets have been moved to a standalone REIT that trades under a different ticker. In a way similar to WeWork, Marriott effectively leases hotels from the REIT.
So in that sense, if WeWork can be considered analogous to Marriott, then in a hand wavy way the $47 Billion market cap valuation could somewhat make sense.
The bear case is that its not a well implemented corporate structure full of accounting traps and is actually a fraction of Marriott's valuation...
Apart from the fact that Marriott has 11.5X as much annual revenue?
Um.. that's one bull case, but the article presents a much stronger case (namely, the one that WeWork itself is making). That is, that WeWork will do to offices what AWS did to servers - make it so the average company never buys physical servers, but rather outsources all of those operations to Amazon.
Analogously, WeWork is imagining a world in which companies never build offices - it's not their core competency, after all. Rather, most companies just get an office at a WeWork instead.
So their potential market is huge - they've only tapped a tiny tiny percentage of "all people who work at a desk".
The analogy would be: Marriott is to Host Hotels as WeWork is to multiple office property owners
At first glance, maybe a recession can enable WeWork to acquire lot's of real estate under really favorable conditions and make it's premium when the recession is over. Don't you think so?
Also I'm under impression that the WeWork ysers are not the well funded companies but smaller companies and contractors and those people usually make money on their services, instead of relying on funding keeps flowing intil they exit.
You know what they say? If you owe your landlord 1 month of rent for one room, you have a problem but if you owe your landlord 10 years of rent for 1000 buildings, your landlord has a problem.
https://www.nreionline.com/finance-investment/struggling-vac...
I also suspect WeWork doing deals with larger companies is not going to help them much in a downturn, because they are likely to be savvy players as well. If WeWork is threatening to default on a space, I'm sure there will be corporate office teams from stable industries saying, "Oh, we'll take that nicely built out space, thanks."
I don't feel bad about my loans either. I think banks are going to get screwed with a low value USD.
Like if WeWork had a great business model after a massive recession, so would a competitor that didn't have an awful legacy portfolio to deal with.
EDIT: Grammar.
You’re right that it might reduce the cost of growth ...
If you entrench yourself deeply enough and people are looking at eviction and foreclosure and cancelling construction projects they could fight for this. Call it capitalism by hostage negotiation.
This actually seems to be what some larger companies like GE are planning on, (and Foxconn has already executed successfully) but it's bizarre to see this plan launched at the IPO stage.
The implied source of such bailouts are the landlords, who may prefer to cut lease terms versus see e.g. 40% of their portfolio blow out simultaneously. (My personal view is yes, landlords will renegotiate terms. But they'll also demand an arm and a leg, likely in the form of senior debt and aggressive warrant coverage.)
Landlords aren't going to renegotiate unless WeWork manages to hold back the corporate veil-piercing lawsuits. Given everything we know about their internal corporate governance, I'm not sure why any landlord would accept a haircut right away. There's probably a mile-long line of lawyers waiting for the chance to go after them; most would probably do it on contingency.
But when it does turn its attention to that, it is as unflinching in its criticism as it was optimistic in its appraisal of the business opportunity:
Everything taken together hints at a completely unaccountable executive looting a company that is running as quickly as it can from massive losses that may very well be fatal whenever the next recession hits.