Unless the product is failing in catastrophic ways that inspire loads of pissed off customers, 3 stars is the new 0 stars and be suspicious of anything with a high number of reviews. High review count means the seller had to stuff the ballot box to make up for lower score real reviews or a fake review battle with a competitor.
My latest way of weeding out the more egregious fakes (in addition to ReviewMeta and FakeSpot) is to look for customer pics that are either just pictures of the box, item not being used, or, to a lesser extent, promo styled (nice lighting and odd angles). Also, a quick scan of early reviews to see if there were more low ratings or mentions of a completely different product. Some sellers will pay for or get legit good reviews on an item, then swap the item number to a new item in the same category. Same goes for having multiple very different items in one listing as purchase options (4 options for a keyboard - red color, blue color, travel mouse, fishing lure set).
(Though seriously, if anyone has a recommendation of a decent product to charge an iPhone and allow audio out at the same time, please post it)
Headphone Adapter for iPhone 8 Adapter AUX Audio Jack Adapter for iPhone X Dongle Splitter [Audio+Charge+Volume Control+Call ] Dual Earphone Cable Converter for iPhone XR/XS/7 Plus Support iOS 13 by VNKSUG
https://www.amazon.com/Headphone-Adapter-Splitter-Earphone-C...
Archive links:
https://web.archive.org/web/20190816155627/https://www.amazo...
It's got an Amazon Choice badge, but most of the reviews appear to be for a workout/fitness band and a dice bag.
---------
Here's the archive of my search results page for those terms. It's interesting to note the ARCHIVE IS NOT WHAT I SEE outside of the archive. I see the VNKSUG item first, and I don't see the AmazonBasics cables at all.
https://web.archive.org/web/20190816155946/http://www.amazon...
[0] https://www.amazon.com/Headphone-Adapter-Splitter-Earphone-C...
[1] https://www.amazon.ca/Belkin-Audio-Charge-Adapter-iPhone/dp/...
"Amazon's choice" is always going to be about what's best for amazon. that can either be some opaque criteria that the sellers can try to game, or amazon can just be honest about it and sell that spot instead of giving it to whatever seller cheats the best. I trust that the "amazon's choice" listing for any search is good enough, and not defective or fraudulent. beyond that i'm either going to do my own research if it's something i really care about, or i'm going to buy amazon's choice if i decide that i don't really care and i value not having to think about it.
That's the expected cut. It's not extra at all.
The extra cut here is giving someone else a kickback and you get exactly zero value for those extra dollars.
i don't see anything wrong with this. Essentially, if multiple products in a category are all good enough to be recommended, amazon was selling the featured slot instead of picking one of the contenders randomly. They weren't selling the featured slot to undeserving products.