"Someone else" (Amazon) was always getting an extra cut. That's exactly the value proposition of a retailer. I mean, there's some complexity here that you don't see with physical retail due to the affiliate relationship, but the principle doesn't change. The whole point to going to a store for an item is that you know they'll stock it in an easily accessible form and quantity that you would have a hard time sourcing from an original manufacturer. And we've always been willing to pay for that service with a markup.