How we send 22k emails every hour

Re:How we send 22k emails every hour by jitbit on Monday July 29, 2019 @09:19AM (#20554289)

Hi, OP here.

Well, to be embarrassingly honest... We suck at pricing. We were offering "unlimited" plans to everyone until recently. And the "impressive names" like you mention, well, they mostly pay us around $250 a month - which used to be our "Enterprise" pricing plan with unlimited everything (users, storage, agents etc.)

So I guess the real answer is - we suck at positioning and we suck at marketing. As the result - profits were REALLY low (Lesson learned - don't compete on pricing).

P.S. Couple of years ago I met Thomas from "FE International" at some conference, really experienced guy, who told me "dude, this is crazy, dump the unlimited plan like right now" so we did. So I guess technically we can afford a PaaS now...

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Re:How we send 22k emails every hour by drchiu on Monday July 29, 2019 @10:35AM (#20555016)

I’ve tried both methods in terms of email delivery: outsourced vs self built. I think it’s great you’ve decided to own another part of your stack. The rationales you presented are the same ones many of us who have gone down this path have concluded as well. When a component of your app could potentially send unlimited emails, it’s better to be able to control this cost from the get-go.

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Re:How we send 22k emails every hour by rahimnathwani on Monday July 29, 2019 @11:01AM (#20555276)

Your self-hosted plans look very cheap to me. $1699 to $4999 including 'Unlimited lifetime technical support'.

Unless you can invest those revenues at some very high rate of return, the annual return on the money you put aside to support future support costs won't pay for much.

e.g. if you put $1699 in the bank and earn 2% interest, that $40 in annual interest might buy you an hour of someone's time to provide support to that client.

Of course, I might be wrong, but I reckon you could offer free support for the first year only, and charge ~20% per year for upgrades and support.

And my point might be totally irrelevant if all your clients go with the SaaS option.

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Re:How we send 22k emails every hour by eaenki on Monday July 29, 2019 @09:28AM (#20554359)

That's nuts. Millions and millions of dollars left on the table. You have to A/B test the hell out of pricing (and methods of delivery). I've been a long time user btw. Great product.

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Re:How we send 22k emails every hour by jitbit on Monday July 29, 2019 @09:53AM (#20554574)

Whoa, small world.

1st of all - thanks for being a customer. Just so you know - we are terrified to lose you since we're not VC-backed.

2nd of all - you're totally right. Pricing has to be A/B-tested like crazy. But it's much more exciting to play with a Postfix server in your backyard, aye? Evading the businessy/salesy part for as long as you can #sarcasm

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Re:How we send 22k emails every hour by xivzgrev on Monday July 29, 2019 @09:56AM (#20554613)

Yea this is super impressive but also a little crazy. I’ve never heard of a company (yes, even bootstrapped ones) say that SES or Mailgun were too expensive - if anything, it’s that they’re dirt cheap.

Cost aside, all that time hacking your own ESP takes away from investing in your core business.

+1 on pricing - you provide an awesome service and you should charge what your product is worth. I think it’s natural to start out cheaper to establish yourself but when your margins are so tight you need to hack your own ESP, time to examine pricing :)

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