GDPR adtech complaints keep stacking up in Europe

Re:GDPR adtech complaints keep stacking up in Europe by earthboundkid on Monday May 20, 2019 @03:08PM (#19963874)

Here is a thing I think about a lot:

People like ads.

You know "brand Twitter" and how people like talking about the cheeky thing that Burger King said? That's an ad.

The Super Bowl? People watch for the ads.

Magazines: people collect pretty ad series, like the old Absolute Vodka ones.

Podcasts? We all loved saying "mail kimp" like idiots for a couple months because of a popular ad.

People like ads! …Except on the web.

No one has ever liked a banner ad. Search ads people sometimes like, but no one has ever liked a banner ad. So, they kept adding more banner ads to try to make it up in volume and then they added a shit ton of tracking because they could, but guess what, banner ads still suck and no one likes them.

So, maybe stop trying to make fetch happen? If banner ads haven't been successful for 20 years, maybe they aren't going to suddenly become successful and it's time to stop trying.

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Re:GDPR adtech complaints keep stacking up in Europe by cm2012 on Monday May 20, 2019 @03:25PM (#19964056)

Facebook ads are basically extremely successful banner ads, both for FB and advertisers. There's a reason 90% of new ad spend is split between Goog and FB.

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Re:GDPR adtech complaints keep stacking up in Europe by asdff on Monday May 20, 2019 @04:02PM (#19964514)

Honest question: How do shareholders know FB doesn't lie about their metrics? Maybe if it leaked it would be fraud, but what stops them from saying some psuedo-b.s? Like "our ad score went from 0.4 schmeckle to 8.6 schmeckle increasing ad yield by over 78% this quarter, here is a 500 page document about it" and if I were an investor I wouldn't have time at all to figure out what a schmeckle means, and I certainly wouldn't care what a schmeckle means or even if it's all an elaborate ruse if my position is improving.

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Re:GDPR adtech complaints keep stacking up in Europe by evgen on Monday May 20, 2019 @04:18PM (#19964708)

FB shareholders do not care about metrics, they care about ad revenue. The shareholders of companies spending ad money do not care about metrics, they care about revenue. People who buy those ads care about metrics, but while they cannot see inside the FB machine and need to trust them somewhat regarding views and reach they have absolute visibility on the results of that ad spend and where those visitors are coming from. These last two are not things that Facebook could fake for very long...

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Re:GDPR adtech complaints keep stacking up in Europe by eitland on Tuesday May 21, 2019 @02:30AM (#19967985)

> FB shareholders do not care about metrics, they care about ad revenue.

Agree. And I guess they have reason to be happy for now.

> The shareholders of companies spending ad money do not care about metrics, they care about revenue.

Agree. And they have reason to be sceptical: a lot of Facebooks growth in ad sales seems to have come from companies who suddenly had to pay to reach their fan base.

> People who buy those ads care about metrics, but while they cannot see inside the FB machine and need to trust them somewhat regarding views and reach they have absolute visibility on the results of that ad spend and where those visitors are coming from.

Another explanation: pay per view ads are massively overvalued but for some reason or another management isn't aware of it or doesn't care yet.

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Re:GDPR adtech complaints keep stacking up in Europe by cm2012 on Monday May 20, 2019 @04:22PM (#19964751)

Most FB advertisers measure sales from Facebook directly using 1st or 3rd party cookies. So you can see that you spent 100k and made 200k.

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Re:GDPR adtech complaints keep stacking up in Europe by manigandham on Monday May 20, 2019 @06:55PM (#19966088)

While there's plenty of grey area in measuring "engagement", eventually ad spend either delivers ROI or it doesn't. That's not something you can fake.

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Re:GDPR adtech complaints keep stacking up in Europe by laughingbovine on Wednesday May 22, 2019 @05:05PM (#19985488)

Successful advertising campaigns generate revenue. Can't fake that.

Also there are companies that will track your FB ads and tell you if FB is lying.

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