I predicted the Coalition would be returned the moment the writ was dropped. People haven't forgotten that Bill Shorten played a large part in knifing Kevin Rudd, and that he's a union guy. Also the franking credits should have been grandfathered – that just came across as mean-spirited. If people were sick of the Coalition Labor might have been able to overcome those issues but Morrison is not unlikeable and a bunch of the old guard quit. The point is, Labor ran a bad campaign and the Coalition ran a good one – while I agree somewhat with your complaint that people vote in their own self-interest it's the job of political parties to convince them that it's in their self-interest to vote for them, and Labor failed at doing that. I hope they do better next time.