Of course, Tumblr needed a sheriff but they chose a nuclear weapon and the rest is history.
Working in the adult content space will get your business blacklisted from mainstream content. No one is going to have official relationships or work on exclusive deals for your platform if their content is going to be side by side with pornography, or even perceived to be alongside it.
First, they have tons of verified accounts with revshare ala YouTube monetization at the same or better rates / view.
Second, MindGeek owns all the tube sites and all the premium sites. Them and advertising networks like TrafficJunky are the equivalent Google Ads for the adult industry.
The premium sites are heavily affiliate marketed to the tune of mid $xx per free signup, or $x per email, or massive mid xx% rev share for life of a paid signup.
MindGeek and the premium sites give out all the content or upload themselves the content on the tube sites.
Furthermore most videos and metadata is syndicated through standard feeds so all the tube sites have the same stuff.
Just standard funnel / marketing / sales process.
I am not making judgement on any actually illegal content that might be there or actually copyrighted stuff; but really it seems the vast majority of it is allowed to be there.
I mean that it would be a natural place for people to publish all kinds of videos if they didn't like another video platform and didn't mind having their videos surrounded by pornography, and especially if they didn't care about monetization.
but it doesn't have anything at all. For example try searching for "review" and you will (NSFW obviously) get a page full of actual reviews: of sex toys, only. Nothing else. click around all you want, it will only be sex-related.
Why is this? any other platform you can think of has parts that are just using the platform as a technical solution for distribution and not really on brand for that platform.
maybe I'm wrong but I've looked a few times but can't find anything. how does this happen?
There's also a Pornhub meme community. Brightly colored videos of dancing Shrek heads and so on - on Pornhub!
But I don't think there are many non-pornographic content creators who want to publish to a porn site.
https://edition.cnn.com/2018/12/11/media/verizon-oath-valuat...
So much for Verizon's content empire. And to think this was the reason they began putting super-cookies into everyone's computers. Good riddance!
On Pornhubs side, it's essentially a steal. They could very well foster a good atmosphere when it comes to porn and then offer through their mindgeek advertising platform access to Tumblr for their marketing affiliates.
These marketing affiliates spend ALOT of money on ads and it's very profitable if you know what you are doing.
If they started to get their own studios or their affiliates in creating films (actresses) in the recording space to use Tumblr to blog and not use twitter. Again, this would drive engagement by quite a margin.
There is so many things Pornhub could do here to make hundreds of millions off the back of Tumblr and they have the management to do it.
[0]: https://www.businessinsider.com/verizon-looking-sell-tumblr-...