The day that hardware vendors get over the idea that they need to "add value" to software that they resell will be a very good day for everyone.
It's not like reputation has no value. Reputation is an intangible. You'll be able to put a fairly accurate dollar value on reputation after ruining it, but you should be able to estimate it before trying to ruin it.
Problem is, intangibles have an out-of-sight, out-of-mind effect going on: because you don't see them when putting a dollar value on tangible things, you tend to ignore the intangibles.
Companies often find this out the hard way and end up taking tremendous PR damage. Remember United's PR damage when they had to have cops drag a passenger off the plane because they wanted to "bump" him? Yeah. That sort of thing. Or perhaps the 737-MAX saga. Or any number of such events.