I think the reason this comment is so disliked is because it's strongly worded as if the original word usage was a horrible, systemic mistake.
> we as a society need to stop
This is unnecessary. Sure, the vocabulary choice would probably be improved a bit with "business", but it really didn't take away from the story. If not for it saying "one-person" in the title, it might haven taken slightly longer to process "Oh, solo entrepreneur, got it" vs "small company with a few employees" - which is not totally insignificant. It's a bit of a difference between a personal choice that affects one person vs. a leader and some followers who are being taken down a different path.
Edit: in the US, that is.
For Canadians: https://www.ic.gc.ca/eic/site/cd-dgc.nsf/eng/cs06641.html
> Like shareholders of a corporation, all LLC owners are protected from personal liability for business debts and claims. This means that if the business itself can't pay a creditor—such as a supplier, a lender, or a landlord—the creditor cannot legally come after an LLC member's house, car, or other personal possessions.
https://www.nolo.com/legal-encyclopedia/llc-basics-30163.htm...
Obvious errors being breaking the law, paying for your business loans with personal funds, etc.
This is a significant reason why you would lack consensus on this opinion.
I think we as a society need to stop referring to single member entities with no employees (meaning a single, sole person) as a "company."
"Business" seems like a better term, or even just "product" if that's what you're selling. But "company" naturally implies multiple people, which lends credence to the business as it means the business can support more than one income.