Re:Dieter Rams designed products to last, is horrified how w...
by depressed on Sunday April 07, 2019 @01:27AM
(#19594988)
I think it's an artifact of luxury cars being designed to optimize a handful of metrics (horsepower, an exterior that "looks good") at any cost.
I see something similar with high-end phones (particularly iPhones). Every reasonable practical concern takes a backseat to making the thing as thin as possible. The result is a phone with mediocre battery life, antenna problems, and a body about as impact-resistant as an egg.
Re:Dieter Rams designed products to last, is horrified how w...
by lallysingh on Sunday April 07, 2019 @12:30AM
(#19594827)
There's also the matter of tuning the design. There are features, design decisions, and engine loads you have to reject if you want high reliability. If those fall into faster acceleration, better ride, more convenience, then the luxury market will get them and the economy market won't.
Re:Dieter Rams designed products to last, is horrified how w...
by wallace_f on Sunday April 07, 2019 @12:21AM
(#19594799)
I mean a Corolla has less power, weight and smaller wheels, and arguably better aerodynamics (looks count less, needs less cooling, smaller size).
Also, a Corolla will have more inherit more R&D, uses less of new tech, etc.
>they buy the car to signal that they have disposable income to burn
I agree with you there.
The cynic in me says it's price segmentation. People who buy luxury cars have the disposable income to throw away several thousand a year in repair bills and pay more for gas to boot. In fact, if they buy the car to signal that they have disposable income to burn, it's actually better for their purposes if it has terrible reliability. It shows that they have the means to not care. So it's a win-win-win-win all around: the car manufacturer extracts more for the car, the dealers extract more for service, the luxury car buyer gets to show off their wealth, and the mass market buyer gets a car on razor-thin margins that are subsidized by the luxury buyer.