How Kirkland Signature Powers Costco's Success

Re:How Kirkland Signature Powers Costco's Success by fmajid on Sunday March 24, 2019 @04:21AM (#19475129)

What's confusing is that the Kirkland Signature brand is also put on items that are not own-brand, e.g. the big Jelly Bely canisters have dual "Kirkland Signature" and "Jelly Belly" branding.

[ Parent | on HN ]

Re:How Kirkland Signature Powers Costco's Success by andyjsong on Sunday March 24, 2019 @04:44AM (#19475217)

My guess is that Jelly Belly has very strong brand recognition, so it made sense to keep them on the label. A collab if you will:

Kirkland Signature x Jelly Belly

[ Parent | on HN ]

Re:How Kirkland Signature Powers Costco's Success by dontbenebby on Sunday March 24, 2019 @11:43AM (#19476934)

GNU/Kirkland

[ Parent | on HN ]

Re:How Kirkland Signature Powers Costco's Success by Dowwie on Sunday March 24, 2019 @06:33AM (#19475536)

Kirkland Ito En green tea is delicious. These are great brand partnerships. Reputable products get sold at wholesale volumes.

[ Parent | on HN ]

Re:How Kirkland Signature Powers Costco's Success by jumbopapa on Sunday March 24, 2019 @09:33AM (#19476239)

Same goes for their coffee. If you read the package it says something about Starbucks.

[ Parent | on HN ]

Re:How Kirkland Signature Powers Costco's Success by thomasswift on Sunday March 24, 2019 @05:07AM (#19475290)

Kirkland x Einstein bagels

[ Parent | on HN ]

Re:How Kirkland Signature Powers Costco's Success by paulie_a on Sunday March 24, 2019 @08:43AM (#19476007)

If it doesn't say jelly belly, i am not but buying it.

That's how inferior I see every other manufacturer.

[ Parent | on HN ]