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Re:How Kirkland Signature Powers Costco's Success by andyjsong on Sunday March 24, 2019 @04:44AM (#19475217)
My guess is that Jelly Belly has very strong brand recognition, so it made sense to keep them on the label. A collab if you will:

Kirkland Signature x Jelly Belly

Re:How Kirkland Signature Powers Costco's Success by dontbenebby on Sunday March 24, 2019 @11:43AM (#19476934)
GNU/Kirkland