And the content is the same, you're paying for the same work. So you are paying $2 more for a ton of increased convenience.
You can rent physical DVDs from the library for free. Yet you pay for Netflix. Such a greedy publisher, enabling us to do things more easily.
Edit: I will add—as long as I end up with a DRM Free file, I don't personally care if the file came that way or not. But, to the extent that DRM Removal requires effort, I will consider that opportunity cost in addition to the price when deciding whether to purchase something.
Nearly all movies and TV shows I watch were purchased through iTunes, because TunesKit makes the DRM trivial to remove.
The experiment described in TFA is pretty clearcut. She saturated the torrents with fakes, and more people bought authorized copies.
But another experiment would be more interesting. Cut the price of the ebook substantially, and look at aggregate sales. After all, the marginal cost of ebooks is ~$0. And downloading torrents is more hassle (and more risky) than buying from Amazon or whatever. Maybe there's a price point that would minimize piracy and maximize sales.
We should absolutely expect any move off the $12 to cause a similar response. There is almost certainly a maximized price/units point on that curve somewhere below the $12... King's to the publisher brave enough to look for it first.
(It should be noted that its not just $12 right now either, its $12-plus-the-hassle-the-DRM-puts-you-thru).
And for what it's worth, this is basically how the music industry beat piracy.
The publishing industry hasn't come close to this. In fact, they're most well-known for an illegal price fixing scheme.[0]
[0] https://www.theguardian.com/technology/2016/mar/07/apple-450...
I did recently bin my Spotify subscription owing to privacy concerns but have returned - it's a pain to build up a library and then put it somewhere accessible (sometimes offline in an era of devices that aren't as big as the iPod I used to have) and I was optimistic to think that the value-add would be trivially replicatable. The weekly playlists are excellent too, so currently I'm prepared to pay a monthly convenience fee. If that changed too dramatically, I'd probably move back to piracy.
Netflix is a good example of faltering here where Spotify succeeded - I know 99% of the time that the media I want to watch isn't available on their platform whereas that's an almost non-event with the latter. Convenience is something people will almost always pay for.
Ebooks and physical books have different uses, different distribution, different benefits, different downsides. They aren't identical and it's not surprising or unfair that they're priced differently.
What's more, it costs a publisher far less to produce and distribute an ebook. So there is legit no good explanation that a consumer will accept for a higher priced ebook.
Isn't skim milk a side-product of making cream and butter, which is the "fat" part you mention? I understand your point, and the consumer side is definitely a factor in how jointly-made products are priced, but it isn't exactly irrational for it to cost less, even though it's made using whole milk as a feedstock.
Also, your local library gives you the ability to rent digital goods, in eBook and video form. I haven't tried audiobooks.
Yes you can carry 1000 books around (a rather theoretical advantage in many cases), it is smaller (not necessarily lighter), and it has backlight. And no trees cut down. But - experience is not even equal.
But your main point is valid, I think: the cost-centric view only makes sense when there is a free market, while in the market for a particular book, or even, in most cases, for a particular author, the publisher has a monopoly. So, if the people who buy ebooks are willing to pay more, that is what happens.
If the ebook is higher than the book i'd likely pirate it out of principle.
When business becomes visible to the consumer you run the risk of the consumer not liking the business. Things like limited runs of e-books (fucking really?), charging more for e-books, or releasing paperback weeks before the ebook are all consumer visible business.
I don't see e-books as a convenience, I see them as a more cost effective and eco-friendly way to obtain books because you don't have to pay for the paper, the binding, the press, etc. In this view the value of an e-book comes from the fact its cheaper, trying to charge more for that removes the whole point.
But in a larger view, I have always looked at value based pricing as cancerous. I avoid phones without removable storage for this reason, I avoid apple products ever since I got my first apple product as a gift, for this reason.
The price of an item should be the cost of the item plus a modest profit margin. Anything past that is crony capitalism.
That analogy doesn't really work for me because I pay for my library through my taxes.
Physical persistence of a book, is way more practical in the short, mid, long run; to me.
As I've shuffled my physical possessions back and forth over the years and realized the toll they've taken, I'm happy with virtual books.
That said, I would really like to be able to copy and paste a quote once in a while, but DRM makes copy/paste a no-no.
In what world does it make any sense for an ebook to cost more than a physical book? The physical book needs to be printed, warehoused and delivered. The ebook just just bits in the cloud that cost cents to store and transmit to customers.
I do not personally think that this justifies piracy, but it might explain why some people feel justified in pirating books.