I'm a roaster. All coffee is sorted by size, or at least all quality coffee. It's necessary, not only for an even roast, but it's also an inherent part of green coffee processing. You have to screen and sort the beans to dry them.
The reason grocery coffee is bad is simple. They roast it until the oils come out and then the oils go rancid because it has been sitting on the shelf for the last 6 months getting to you. Even if it hasn't gone rancid (way more common than you'd guess), it's still stale and overroasted. Americans expect coffee to be dark, bitter, and cheap... And so that's what they get. But what you said isn't true. Even the crappiest bulk market roaster/reseller roasts by size and the blends after. They literally don't have a choice.
To be fair, a lot of the junk info comes from roasters keen on delineating themselves in any way in a saturated market. Taking words that are true for everyone and making them seem unique to your business is a sales tactic ad old as time.
https://espressocoffeeguide.com/gourmet-coffee/arabian-and-a...
And this was just some small coffee plantation.
> They roast it until the oils come out and then the oils go rancid because it has been sitting on the shelf for the last 6 months getting to you.
Are you saying that it's bad if my coffee beans are glistening with oil? I usually took that to be an indicator of freshness. Or do you mean that if they're no longer glistening that the bag is probably stale?
FWIW, most of what I buy (except for the Costco bag that I take to work) has a roasting date on the back so that I can guarantee a certain degree of freshness.
To me a dark roast Ethiopian tastes the same as a dark roast Costa Rican. They taste very different with a lighter roast. You lose the bean's uniqueness when you go darker which is one of the reasons cheap coffee tends to be dark.
I prefer a dark roast with heavy cream :)
It isn't inherently bad, but it's usually a sign of more mass produced coffee. It's easier to roast coffee like that because it all tastes pretty much the same which is good if you need to make the same coffee for thousands of different locations. And some people enjoy the carbonic taste of coffee like that.
More lightly roasted coffees will have big differences in flavour that's not really possible to control for on a mass scale I don't think. Especially between origins and varieties.
That said, I think dark roasts age much less gracefully than a medium roast due to the oxygen exposure of oils, but I really love a full city roast for espresso.
Lighter roasts will never be shiny like that because they haven't been roasted long enough for the oils to react like that.
Always grind your beans just before you brew. Never buy preground coffee.
Thus, trendy 3rd wave coffee is almost universally light to medium roast. So oils might get a bad association this way, but that's not really fair. It's just a dark roast. It's the age and original quality that really matters.
I've only heard it described as a flaw. None of the recently and well-roasted beans from the local roasters I visit sell oily beans. But Starbucks? Or typical grocery coffee? Usually always dark and oily.
WRT junk info, coffee is not that different from audiophiles or wine. Luxury product, real differences exist, but they are subtle & hard to measure. Most of the experience is subjective.
You can grab some nice drivers, unreasonably high-quality crossover components, and couple sheets of MDF to make yourself some floor-standers for a few hundred. Using any number of popular DIY speaker designs, you'll have something that would easily stand up to anything of a similar format in a blind A/B test.
Amplification is dirt cheap now; class-D amps are superlatively good even in the <$100 category. You can even add in DSP for a very reasonable price if you want to jerk off to glass-flat charts.
It's probably also not that expensive to roast your own coffee beans, but it's an extra step that non-hobbyists don't want to deal with.
Followed closely by...
> The best I’ve ever had was $2US.
QED
just noting that when people say strong coffee, they usually mean "more caffeine", not "darker roast". and coffee people generally know that darker roasts have less caffeine.
i actually like darker roast too, when i want a caramelly coffee (by adding cream and sugar). my theory is that not only does a dark roast better hide lower quality beans, but starbucks knows that most people put cream and sugar in their coffee and darker roasts are better for that, which is why it's so popular.
but when i want straight brewed coffee, i seem to prefer a medium roast.
https://www.kickinghorsecoffee.com/en/blog/caffeine-myths-da...
The fact that WBC finalists are using coffee that the roaster haven't sorted based in size tells a lot. Perhaps the farmer does it to some degree.
I'm not sure if you've looked at espresso chemical papers (mostly the Illy ones), but they're pretty cool and they might explain this.
The oil extraction curves are non-linear. Lighter roasts that aren't at risk of burning smaller beans can be paired with variable bean size to produce a spectrum of related flavour notes, providing a bit of depth to a varietal that has a very strong and pronounced (but limited) set of notes.
But regardless, I have tried coffee that isn't burned. I primarily use lighter roasted beans, and there is zero burned taste.
Edit: also, could this be related to inconsistent grind? Smaller bits over-extracted.
I know there's a lot more that can be done with roasting. But that one small change means you can have strong coffee without having burned coffee. Its at the point I can walk past a coffee shop and say "Yuck they don't sort their beans" just by the smell.