Oakley puts an INSANE amount of R&D into their products, particularly their eyewear. They have laser stations to make sure the optics of the lens doesnt change the perspective of things (the difference between catching a baseball in the glove and in the mouth), "shotgun" tests, weighted spikes, and even have a machine that opens/closes the sunglasses several million times. They test each design and material very thoroughly. Or, at least, they did when I worked there.
If the design didn't survive all of the tolerance parameters, back to the drawing board.
We also subjected our competitors glasses to the same tests. You wouldn't believe how many name brands just fell apart, or blew up into shards of plastic into our dummies' eyes, etc.
When Lux bought us, they made us take down the videos of exploding ray-bans we had on our website (And some other brands). Then they ran our entire department into the ground. Real piece of shit company. Those of us who didn't leave between 08-12 got laid off in ~16 or so.
I probably watched all those videos, you could see the amount of work dedicated to each item.
I don’t believe any sunglasses company will ever put the same effort in R&D like them.
Seems to me that since the acquisition they started to use cheaper materials. Maybe I’am right?
EssilorLuxottica is probably about 70% Sunglass Hut, 30% Vision when it comes to retail sales (I'm not factoring in Oakley). They also sell their frames on the wholesale market for independent DO's to purchase; pre-merger Luxottica did have some "house" lenses, but, they were just as expensive as Essilor lenses.
Ironically enough, Luxottica did attempt to be Costco's Vision provider for a few years back in the early 2000's, but, they did back out of it after only two years.
I recommend them as well. Persol (obviously from Luxottica so no good if you don't went to support them but I just couldn't find as stylish, foldable sunglasses elsewhere) and Ace & Tate are my favorite brands but I don't need prescription lenses so that may vary.
Still, I can't imagine paying 1000 USD for a pair of glasses. In Poland 100 EUR gives you a decent pair, 200 EUR is already a bit much.
It's a recurring theme in HN discussions about fines that all the Americans think the evil EU is unfairly fining fine American companies, and all the Europeans think the evil Americans are unfairly fining their countries' fine companies :)
The US however slaps huge fines on foreign companies for breaching sanctions or bribery of foreign officials.
On the other hand my latest glasses where neither lenses nor frame come from E-L cost an arm and a leg, too.
I've recently bought a pair of regular glasses as well as prescription sunglasses. Regular ones use Mont Blanc frames(considered expensive) + some pretty good lenses(best ones they offered anyway). Total cost: £400 for everything.
Sunglasses: Ray-Ban frames + their own Ray-Ban G15 prescription lens(again, pretty expensive) - total cost £320 for everything.
I just don't understand - how are those people you mention paying 1000 euro for glasses(I assume you mean lenses)????? Are they some incredibly complex custom lenses that they are getting? Mine are for nearsightedness + slight astigmatism in one eye.
I got a pair of $100 Warby Parker frames w/ lenses last week that are every bit as nice as any good designer pair I've seen in an optical shop.
Where is that?
I have strong short-sightness and astigmatism so I need special lenses, and on top of it I usually ask for the thinner model.
Together with frame it cost me about 300EUR just recently, in Madrid, Spain.
The vast majority of my glasses' cost is the lenses, last time around they cost me >$200 each IIRC. I didn't even change the frames, just got the lenses replaced.
If you're paying $400 for just lenses, you're badly over-paying.
It's a combination of prescription and comfort: I have a strong prescription, thinned lenses, and because I'm pretty sensitive to light (clear eyes) photochromic and AR. Possibly a few other bits I don't remember.
I'm not saying there's no inflation, but going on zenni with my old prescription (and trying to roughly match the options / add-ons) still yields lenses around $200, and I got my current glasses almost 5 years ago.
See this eye-opening 60 Minutes story on Luxottica: https://www.youtube.com/watch?v=gDdq2rIqAlM
Luxottica retail brands: http://www.luxottica.com/en/retail-brands
Luxottica eyewear brands: http://www.luxottica.com/en/eyewear-brands
Luxottica vision insurance: http://www.luxottica.com/en/node/6336
In the US, only Costco and Walmart's optical departments are independent of Luxottica.