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A comment on After GDPR, The New York Times cut off ad exchanges and kept growing ad revenue. Parent comment

Re:After GDPR, The New York Times cut off ad exchanges and k... by reitanqild on Thursday January 17, 2019 @07:46AM (#18930334)
> yeah but the category "plays games" is too broad, rivaled by "reads blogs".

Plays x game on y website at z time of the days however should tell you something though.

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Re:After GDPR, The New York Times cut off ad exchanges and k... by buboard on Thursday January 17, 2019 @09:11AM (#18930844)
the question is how it overlaps with what the advertiser wants to promote. e.g. "is looking for new jeans"
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Re:After GDPR, The New York Times cut off ad exchanges and k... by reitanqild on Thursday January 17, 2019 @12:00PM (#18932393)
It doesn't overlap with everything a random advertiser might want to promote.

But based on the site, game and other indicators it might be a good place to place an ad for:

- stupid mobile games (assuming the audience is just bored)

- discount consoles/games (assuming audience is playing it because they don't have access to a console)

- toys (assuming audience is kids)

- etc

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