Re:After GDPR, The New York Times cut off ad exchanges and k...
by reitanqild on Thursday January 17, 2019 @07:46AM
(#18930334)
> yeah but the category "plays games" is too broad, rivaled by "reads blogs".
Plays x game on y website at z time of the days however should tell you something though.
Re:After GDPR, The New York Times cut off ad exchanges and k...
by buboard on Thursday January 17, 2019 @09:11AM
(#18930844)
the question is how it overlaps with what the advertiser wants to promote. e.g. "is looking for new jeans"
Re:After GDPR, The New York Times cut off ad exchanges and k...
by reitanqild on Thursday January 17, 2019 @12:00PM
(#18932393)
It doesn't overlap with everything a random advertiser might want to promote.
But based on the site, game and other indicators it might be a good place to place an ad for:
- stupid mobile games (assuming the audience is just bored)
- discount consoles/games (assuming audience is playing it because they don't have access to a console)
- toys (assuming audience is kids)
- etc
Re:After GDPR, The New York Times cut off ad exchanges and k...
by Tsubasachan on Wednesday January 16, 2019 @10:46AM
(#18921796)
Targeted ads have always been around. Everyone targets their ads. Decide whether to put your ad in the Times or the Sun.
Its the unsolicited tracking/stalking of individuals across communication networks GDPR forbids.
If we are going to go down the road of doing increasingly detailed ad customization as publishers, we will have come full circle to reinventing targeted ads by another name.