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Re:New logo by ricardobeat on Wednesday January 16, 2019 @02:50PM (#18924350)
[warning: cannot be unseen]

There is a swastika hiding in the negative space in the middle of the logo.

Re:New logo by toomanybeersies on Wednesday January 16, 2019 @05:27PM (#18926126)
To be fair, there's swastikas hidden in all sorts of innocuous places. It's such a basic shape (which is why it was historically popular) that it's hard to avoid accidentally incorporating one somewhere.

Anything with rotational symmetry runs a high risk of somehow incorporating one.

Re:New logo by dragonwriter on Wednesday January 16, 2019 @05:35PM (#18926188)
> Anything with rotational symmetry runs a high risk of somehow incorporating one.

Well, anything featuring right angles, four lobes, and rotational symmetry. Drop any one of those and the accidental swastika risk drops tremendously.

Re:New logo by bobsil1 on Wednesday January 16, 2019 @06:35PM (#18926729)
Love it. We paint red swastikas all over for Diwali.
Re:New logo by sedatk on Thursday January 17, 2019 @02:42AM (#18929083)
You’d expect a million dollar design company would put a little extra effort to avoid it.
Re:New logo by reneherse on Wednesday January 16, 2019 @03:16PM (#18924639)
Good eye. Swastika patterns are always something to beware of when creating a pinwheel based design, whether in a logo, decoration, architecture, or even just pinwheels.
Re:New logo by vokep on Wednesday January 16, 2019 @09:57PM (#18927940)
Or we could just normalize it as just another shape.
Re:New logo by vernie on Wednesday January 16, 2019 @03:55PM (#18925086)
Quite the contrary, I can't see it.
Re:New logo by DonHopkins on Wednesday January 16, 2019 @04:41PM (#18925624)
There were very fine logos, on both sides.
Re:New logo by atombender on Wednesday January 16, 2019 @05:59PM (#18926410)
Re:New logo by IshKebab on Thursday January 17, 2019 @04:45PM (#18934941)
That's really tenuous. Like, you really have to try to see it.
Re:New logo by Exuma on Wednesday January 16, 2019 @04:06PM (#18925240)
Look at the purple space between the colors
Re:New logo by pratc on Wednesday January 16, 2019 @05:44PM (#18926267)
I'm wondering if the designer was Indian, because it does actually look rather close to the original Hindu swastika with it's dots: https://en.wikipedia.org/wiki/File:HinduSwastika.svg
Re:New logo by DonHopkins on Wednesday January 16, 2019 @04:28PM (#18925481)
Re:New logo by chaoticmass on Wednesday January 16, 2019 @05:39PM (#18926223)
The old Sun logo is forever one of my favorite clever logos.
Re:New logo by DonHopkins on Wednesday January 16, 2019 @05:46PM (#18926284)
Up there with Scott Kim's original SGI logo!

http://xahlee.info/UnixResource_dir/sgi_logo.html

Sun and SGI used to be such rivals, with their headquarters around the corner from each other, and their logos were always bombastically facing each other off and posing together in the trade rags and trade show floors.

I like to imagine them both spinning and swooping around playfully with each other in Logo Heaven.

Re:New logo by gojomo on Wednesday January 16, 2019 @05:07PM (#18925944)
Here, perhaps, it can be christened "the slackstika".
Re:New logo by panarky on Wednesday January 16, 2019 @05:14PM (#18926022)
It's like the arrow in the Fedex logo or the 35c3 logo [0].

Once I see it, that's all I'll ever see.

[0] https://events.ccc.de/congress/2018/wiki/images/9/99/35C3_Lo...

Re:New logo by sjwright on Wednesday January 16, 2019 @06:17PM (#18926550)
Except the arrow in the Fedex logo was entirely intentional and highly brand-relevant.
Re:New logo by King-Aaron on Wednesday January 16, 2019 @11:49PM (#18928461)
https://www.designernews.co/stories/99987-slack-new-logo

Top comment on DN:

"Looks like a swastika made of dicks."

Re:New logo by thinkingemote on Wednesday January 16, 2019 @05:06PM (#18925941)
I initially saw that or rather felt something was off and then identified it as swastika. Oh dear!
Re:New logo by jakebasile on Wednesday January 16, 2019 @04:16PM (#18925354)
It reminded me more of the Visitors logo from the TV miniseries "V".
Re:New logo by dragonwriter on Wednesday January 16, 2019 @05:40PM (#18926233)
You mean the one that was deliberately designed to look like a swastika, and even used in black on a white disk in a red field in their flags to underline the “hey, these guys are like Nazis” vibe?
Re:New logo by nwni on Wednesday January 16, 2019 @05:10PM (#18925971)
It's just 4 F's
Re:New logo by martythemaniak on Wednesday January 16, 2019 @03:32PM (#18924822)
You really gotta work for it. Also, that would be the Buddhist rather than the Nazi swastika.
Re:New logo by evanb on Wednesday January 16, 2019 @03:56PM (#18925098)
I'm sure a rational discussion about co-opted symbology is what what Slack wants associated with their new icon/logo, rather than many people's visceral gut reaction that is almost certainly independent of the sense of rotation.
Re:New logo by unethical_ban on Wednesday January 16, 2019 @06:28PM (#18926668)
1) It's not entirely obvious; I had to search for it.

2) It's literally a different pattern than the Nazi swastika. The shorter portions break right in the Nazi symbol, left in this image.

Re:New logo by evanb on Wednesday January 16, 2019 @07:27PM (#18927164)
1) "Not entirely obvious! A great place for a dogwhistle!" I'm obviously not suggesting that whatever graphic designer intentionally slipped a Nazi symbol into Slack's new logo. But, much like the arrow in FedEx, once you see it it's hard to unsee.

2) Most people can't tell you which way the outer parts of a Nazi swastika go and which way non-Nazi swastikas go. That's what I meant about sense of rotation in my comment above. Moreover, most people can't immediately reconstruct a logo to begin with, though they can recognize one. But something like this https://imgur.com/a/CZWtXez passes at first glance and is much more swastika-y.

Re:New logo by unethical_ban on Wednesday January 16, 2019 @09:40PM (#18927828)
What is the point of making a 'dogwhistle' comment if you have to follow up with explaining how you're not suggesting that?
Re:New logo by tnolet on Wednesday January 16, 2019 @05:26PM (#18926122)
That was my reaction too: a squirty swastika.
Re:New logo by ryanmercer on Wednesday January 16, 2019 @04:02PM (#18925184)
>[warning: cannot be unseen]

Everyone, please look at the FedEx logo. notice the arrow between the E and x? You're welcome.

Re:New logo by Kudos on Wednesday January 16, 2019 @04:22PM (#18925423)
I'm hoping the difference is that Fedex actually meant to do that ;)
Re:New logo by SippinLean on Wednesday January 16, 2019 @05:03PM (#18925905)
It is [1]

> If you put a lower-case "x" to the right of a capital "E" (Ex) you can begin to see a hint of an arrow, though it is clumsy and extremely abstract. I thought that, if I could develop this concept of an "arrow" it could be promoted as a symbol for speed and precision, both FedEx communicative attributes. [...] Once I decided to refine the concept of the embedded arrow, I found that, to make the arrow more legitimate and identifiable, one needed to actually reconstruct the letterforms in order to make the arrow happen.

[1] http://www.thesneeze.com/secrets-of-the-fedex-logo/

Re:New logo by 1123581321 on Wednesday January 16, 2019 @10:54PM (#18928231)
My “problem” with the FedEx arrow is that I usually see it while passing a truck that’s in the right lane, so the arrow is pointing backwards.
Re:New logo by outworlder on Wednesday January 16, 2019 @04:51PM (#18925761)
:(

Now I can't unsee.

Re:New logo by beaconstudios on Wednesday January 16, 2019 @04:47PM (#18925711)
That's a pricey oof. Hope they kept the receipt.