How does this follow? Are US Army ads propaganda? How about NASA posters? Agricultural statistics leaflets?
What do you call media that uses manipulative language to stir popular feeling through appeals to emotion that was privately funded?
Nowhere in the dictionary does it say it's propaganda iff it's state-sanctioned: https://www.merriam-webster.com/dictionary/propaganda
https://www.merriam-webster.com/dictionary/propaganda
1 capitalized : a congregation of the Roman curia having jurisdiction over missionary territories and related institutions
2 : the spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, a cause, or a person
3 : ideas, facts, or allegations spread deliberately to further one's cause or to damage an opposing cause also : a public action having such an effect
so.. quite a few things are propaganda.
it's not really so scary a term, and so being not so scary, we can see it more clearly and not be afraid of labeling it.
the question is more "is this good propaganda or bad propganda?"
So if a cultural piece is produced by, under the direction of, or with the sanction of a government entity, does that make it propaganda? If so, this would make it impossible for any centrally controlled populace to create anything not propaganda.
Same is China now.
In fact as larger US company as more of those stuff from USSR in it. That was my biggest surprise when I moved to North America from USSR in 1999.
Imagine establishment of one big "USA, Inc" and you will get an idea how it could work. You will get planned economy on its next day, exactly what any corporation do these days - planning to minimize operational expenses.
In this case I argue that, when the same standards are applied to Western media of this type, the same (invalid) conclusion must be reached. Therefore, the evidence presented is insufficient for the charge of propaganda.
https://upload.wikimedia.org/wikipedia/commons/d/dc/First_ma...
http://cconnect.s3.amazonaws.com/wp-content/uploads/2015/10/...
https://si.wsj.net/public/resources/images/RV-AD398_VISUAL_G...
Is celebrating your achievements propaganda?