https://www.merriam-webster.com/dictionary/propaganda

1 capitalized : a congregation of the Roman curia having jurisdiction over missionary territories and related institutions

2 : the spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, a cause, or a person

3 : ideas, facts, or allegations spread deliberately to further one's cause or to damage an opposing cause also : a public action having such an effect

so.. quite a few things are propaganda.

it's not really so scary a term, and so being not so scary, we can see it more clearly and not be afraid of labeling it.

the question is more "is this good propaganda or bad propganda?"