> (It's also how they're going to get men used to the idea of wearing makeup, thus doubling the market for cosmetics, isn't it?)

I know this is anecdata but I have several female friends who do not care for make up, except for possibly when going out to a fancy dinner or the likes. They don’t like the tedium of putting it on and wiping it off every day, so they just don’t. Some of them do semi permanent things like getting fake eyelashes and such, and just redo it every 4 weeks or whatever it may be. I reckon this type of device would probably have some appeal to that market as well.

I think it’s a really cool device, and if it works as well as advertised in the (low resolution as it may be) video then I’d probably be one of those men who is in the market for One of these. I have decent skin but a few spots I wouldn’t mind to “get rid off” but can’t be bothered with make up.

> I reckon this type of device would probably have some appeal to that market as well.

Why? This is even more tedious than putting on normal makeup.

This appeals to people who want to look better but don't want to appear to wear makeup.

How does this appear more tedious? Unlike normal makeup, it seems to involve much less precision from the user. I imagine you could probably use it on the go, without standing in front of a mirror.

This is just concealer which is very easy to apply. Women do much more than this like mascara, blushers etc which actually require precision to apply.

It's quite a bit more sophisticated than that. Their website says the device actually mixes three different colored pigments to customize it to your face and it applies anti-aging serum at the same time. That's pretty cool. The microprinting technology is from Funai, a Japanese electronics company: https://www.i4u.com/2019/01/130609/ces-2019-funaismicrofluid...

Don't women usually choose make up to match their skin tone? This mixes it on the fly which sounds cooler, but is that really any better? Are anti-ageing serums anything more than snake oil?

I'm sure they do but I like the idea that it's spot coverage and not all over your face. I also think that some anti-aging products actually work, at least they seem to have an effect on me. I don't believe in super complicated skincare routines that require tons of products.

> This appeals to people who want to look better but don't want to appear to wear makeup.

I think the idea of a CORRECT make up is that you don’t really see it.

Do you by any chance happen to live in the SF Bay Area?

No, I live in Europe.

How is that relevant?

Different areas, different customs.

This is a melee version of Homer's make-up gun.

The makeup industry wants to get into the high margin inkjet cartridge business.

I can't wait until I can't apply my makeup because my cartridge is missing cyan.

Same one but using a linux open source driver with my wife yelling "fix the damn printer!" before we go out to VR opera

There's no open source driver, you have to make a login for the P&G website, go deep into the driver section for a somewhat related printer from 5 years ago before the linux guy quit, download the rpm, use alien to convert it to deb, install it, realize CUPS is printing a bunch of garbled ASCII because it's not matching the printer to the driver, extract the rpm, modify the .inf file to say Opte-C4550 instead of Opte-B1750, and reload the file in CUPS, print the test pattern, wash your face, print again.

Now you're ready to be beautiful and face the world.

warning - not using certified Rayvlon makeup cartridges can mean you will be prematurely aged in the middle of a meeting like bad science fiction/horror genre mashups!

You made my day lol

Fifth Element totally had this idea more than 20 years ago.

The Jetsons had this idea more than 50 years ago. :)

Just think how cool this device could be the hands of pro special effects people who make movies like Fifth Element.

Edit: also, cosplay outfits.. man, I really want to see that thing in the hands of artists!

I'm a guy and I think it sounds great! Guys have red and dark spots or patchy areas, too, but we don't want pancake makeup covering our face and we don't have time to goof around in the bathroom for hours.

BTW, the product is already available in Hong Kong where it's co-branded with SK-II, another P&G brand:

https://opteskin.hk/

Not to be critical, but I'm sure most women wouldn't mind being freed from the obligation of having to "goof around for hours" in the bathroom every morning too!

“goof around”?

This seems to be for old men. Women of all ages use makeup to change the way they look. Concealing skin blemishes is just one part of it.

As a man I'd never do this. Just imagine you forget to recharge the thing or run out of "ink" so suddenly you have to turn up to work looking 10 years older. It's easier just to accept your age.

  This seems to be for old men.

I think the video shows it being applied to an old man because the BBC technology correspondent covering CES happens to be an old man.

The display in the back of the CES booth shows a pretty woman as do the product marketing videos [1]

[1] https://www.youtube.com/watch?v=B7qzb8ptH3U

scenario forgetting to recharge:

damn, black-tea you look like sh*t!!

oh yeah, I had a hard night of it, went out drinking with some old friends didn't get in until 5 this morning. slept 2 hours, have a bit of a migraine.

whoa, that black-tea is a king among men!!