Gambling sites masquerading as merchandise seems like it is not in any grey area, it's purely negative. This type of service may even be strictly illegal, so it's a pretty strange situation to see it being advertised so heavily in a major way.
So basically they're engaging in borderline false advertising targeted at people who are by definition emotionally and psychologically vulnerable and compromised.
And the youtube side of it is that a whole host of youtubers promoted this service on their platforms.
Not to mention that their terms dictate they can sell your data. Which obviously is unexpected from a“medical” company.
That seems like it must be skirting the HIPAA line very closely.
This happened a while ago so I don't remember everything, but I believe the company was like an Uber for therapy, rather than providing therapy directly.