A few months ago Pewdiepie posted a video[0] that roughly took the piss out of Better Help and their practices and pointed out the irony of an online counseling service that claims to be a cheaper alternative to actual therapy, but still lists in their terms of service that you need actual therapy and that what they offer is only supplemental in nature.

So basically they're engaging in borderline false advertising targeted at people who are by definition emotionally and psychologically vulnerable and compromised.

And the youtube side of it is that a whole host of youtubers promoted this service on their platforms.

Not to mention that their terms dictate they can sell your data. Which obviously is unexpected from a“medical” company.

[0]: https://www.youtube.com/watch?v=8PLgOaVXmGU