The People's Republic of China doesn't think of itself as a "Nation State." Instead, it thinks of itself as a "civilization state." A part of PRC's self appointed charge is to prevent the marginalization of Chinese civilization.

https://www.youtube.com/watch?v=imhUmLtlZpw

When I was working in Houston, it was a regular occurrence for me to meet yet another Chinese born employee of whatever corporation I was in, who would soon after ask me if I could read Chinese characters, then say it was a "shame" I couldn't. I'm not even Chinese, so I find this a bit parochial. I'm aware of the importance of Chinese characters in the culture of East Asia, but still, there's something a bit too self important about it.

Now, many years later, I'm married to a Chinese woman. Even she gives me this guff! It's like they're trying to match the attitude level of the French.

(EDIT: If you know of something wonderful more people should know about, most of the time, you should try to share it as a direct experience. That way, you're more likely to get across the magic and you're less likely to come across as a lecture.)