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Ask HN: Should Apple buy DuckDuckGo?

Given Apple commitment to privacy, and sharing almost every service with Google (Maps, storage, browser, OS, etc.) except search and DuckDuckGo having a great momentum, this looks like an obvious step, what would stop Apple from doing that?
( 25 comments | 19 points | on HN )
Re:Ask HN: Should Apple buy DuckDuckGo? by madamelic on Thursday January 03, 2019 @04:22PM (#18819410)
Apple Maps is a complete joke compared to Google Maps, especially when in a city.

Apple Maps is horrendous with navigation and is frequently out of date. For example, my partner was sent an address, they clicked the address and Apple Maps opened. After two hours of driving, we realized Apple Maps had silently changed the address slightly because it thought we were wrong.

We caught the error and tried to correct. Apple was insistent that the address didn't exist, while Google Maps happily did what we asked.

I uninstalled Apple Maps from my partner's phone.

---

All of this is to say: Apple is not competitive with Google in a lot of respects. Even in OS, they are different ideals and aren't interchangeable in my opinion.

Re:Ask HN: Should Apple buy DuckDuckGo? by stephenr on Sunday January 06, 2019 @07:21AM (#18837980)
So what you're saying is - when a free mapping solution that goes to extraordinary lengths to protect your privacy. offered by a company that makes it's profits on tangible hardware made a mistake, instead of using the built-in 'report problem' feature, you chose to remove that app, and use a service offered by a company that literally makes its money by collecting unimaginable amounts of data about you, your family, what you do, where you work, what you eat what you buy, and where you were going on that journey?

Am I the only person who finds this insane?

Re:Ask HN: Should Apple buy DuckDuckGo? by cromiium on Monday January 07, 2019 @12:59PM (#18847872)
For some people it's about getting to the destination on time. Plus on the way there I don't think they were about to send a report ticket.
Re:Ask HN: Should Apple buy DuckDuckGo? by stephenr on Monday January 07, 2019 @01:08PM (#18847998)
Who said s/he had to report a ticket on the way to the location?

The only action reported (which also likely happened after that specific journey):

> I uninstalled Apple Maps from my partner's phone.

Re:Ask HN: Should Apple buy DuckDuckGo? by code_duck on Tuesday January 15, 2019 @01:55PM (#18913784)
That’s also a good way to describe DDG’s search quality vs. Google’s. I used DDG as my main search for over a year after discovering the setting in Safari. It was not pain-free as the result were never better, only about equal or clearly less useful. I overlooked it because I wanted to support something different and have a non-mainstream experience, which comes naturally to me as an Amiga and long-time desktop Linux user. Finally the last straw was out of date results, like a search pulling up an old version of a major company's website from 4 months ago that now 404’d, while Google had up-to-date results.
Re:Ask HN: Should Apple buy DuckDuckGo? by pleinair7 on Thursday January 03, 2019 @07:25PM (#18820819)
If Apple wants to get into self-driving cars, they will need to enhance their mapping capabilities. Maps are really hard to implement because they require almost perfect accuracy. Any errors can lead to big problems. Google has invested enormous effort into its maps and Apple will need to get much better to be competitive.
Re:Ask HN: Should Apple buy DuckDuckGo? by peburns on Thursday January 03, 2019 @05:01PM (#18819742)
DDG's allure now is its independence. Acquisition by a FAANG would doom it almost immediately.

Stay the course.

Re:Ask HN: Should Apple buy DuckDuckGo? by codegladiator on Friday January 04, 2019 @01:28AM (#18822359)
DDG's allure is that it doesn't track you. Apple has a track record of investing into not tracking you, so IMO acquisition by FANG might be doom for it but acquisition by `A` wouldn't be.
Re:Ask HN: Should Apple buy DuckDuckGo? by abc-xyz on Friday January 04, 2019 @09:22AM (#18824193)
While Apple isn't as bad as the others, they're still morally bankrupt (e.g. supporting censorship, removing VPNs from the Chinese store, giving governments access to messages, email and other private stuff stored in the cloud). I sincerely hope (and believe) that DDG will never become evil like Apple.
Re:Ask HN: Should Apple buy DuckDuckGo? by r00fus on Tuesday January 15, 2019 @04:18PM (#18915427)
So Apple is morally bankrupt because they operate in China and obey Chinese laws for Chinese jurisdiction?
Re:Ask HN: Should Apple buy DuckDuckGo? by onetimemanytime on Tuesday January 15, 2019 @01:34PM (#18913592)
In China all companies do this. Not having Apple there would not make things better for any freedom-loving Chinese, someone else would replace Apple and do exactly what the Gov wants.
Re:Ask HN: Should Apple buy DuckDuckGo? by detaro on Thursday January 03, 2019 @12:15PM (#18816820)
Given that DDG doesn't run their own full index (as far as I know), what would Apple gain? + I suspect many users would be wary of it being owned by any large player, even if it's Apple.

They also make a lot of money from Google providing the search.

Re:Ask HN: Should Apple buy DuckDuckGo? by keiferski on Thursday January 03, 2019 @02:32PM (#18818393)
It would be better for Apple to develop their own search engine. I really, truly hope they are working on one.
Re:Ask HN: Should Apple buy DuckDuckGo? by rajacombinator on Thursday January 03, 2019 @06:03PM (#18820228)
Apple definitely doesn’t have the competency to do this.
Re:Ask HN: Should Apple buy DuckDuckGo? by muzani on Thursday January 03, 2019 @11:51PM (#18822047)
It's cheaper, faster, and often higher quality for them to acquire, unless DDG is setting too high a price on themselves.
Re:Ask HN: Should Apple buy DuckDuckGo? by clubm8 on Saturday January 05, 2019 @07:15PM (#18835351)
I didn't realize DDG was for sale. Isn't the a bit presumptive of a question OP?
Re:Ask HN: Should Apple buy DuckDuckGo? by onetimemanytime on Tuesday January 15, 2019 @01:36PM (#18913609)
>>I didn't realize DDG was for sale

Everything is for sale...

Re:Ask HN: Should Apple buy DuckDuckGo? by jthomas2121 on Thursday January 03, 2019 @02:46PM (#18818532)
I personally don't want to see that, but who am I? I understand why these companies sell out to larger conglomerates, but it simply narrows the spectrum for regular users and as we've seen with Google, that doesn't add true value in the end.
Re:Ask HN: Should Apple buy DuckDuckGo? by gesman on Thursday January 03, 2019 @02:34PM (#18818415)
Probably would make more sense for FB.

However I'd rather see DDG become strong player on it's own gradually crippling into GOOG domination to the benefits of all.

Re:Ask HN: Should Apple buy DuckDuckGo? by romanovcode on Thursday January 03, 2019 @04:20PM (#18819395)
People who use DDG would drop it the moment they would hear about FB acquiring it. I don't see the point.
Re:Ask HN: Should Apple buy DuckDuckGo? by muzani on Thursday January 03, 2019 @11:52PM (#18822050)
FB would be the worst, because they have the most privacy issues, plus that sour deal with WhatsApp. There's no overlap of target market at all.
Re:Ask HN: Should Apple buy DuckDuckGo? by myworkhandle on Thursday January 03, 2019 @12:14PM (#18816802)
No
Re:Ask HN: Should Apple buy DuckDuckGo? by hotdox on Friday January 04, 2019 @05:31AM (#18823032)
After Apple Buys DDG, major search API providers can switch off access.
Re:Ask HN: Should Apple buy DuckDuckGo? by teacpde on Thursday January 03, 2019 @12:23PM (#18816905)
It doesn’t seem to be a good investment financially for Apple, sure privacy is good, but will DDG bring more people to Apple eco system? Probably not.
Re:Ask HN: Should Apple buy DuckDuckGo? by h1d on Saturday January 05, 2019 @10:46AM (#18832170)
More like getting off of other's control.