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Re:Google’s cloud business under Greene was plagued by inter... by crazygringo on Thursday November 22, 2018 @10:10AM (#18510382)
This just feels like an internally contradictory hit piece...

It complains Google wasn't good at sales, but then lists "numerous companies" brought on. It complains that the offerings are "learner than AWS" but then admits Google has shown up "extremely competitively". A competitor (of course) claims "Google is just not a factor" but close to the end the choice becomes a "close call".

So which is it? Considering how late Google got into the cloud game, it seems to be doing respectably well, given all of the catch-up it's needed to do first.

Re:Google’s cloud business under Greene was plagued by inter... by larrymcp on Thursday November 22, 2018 @10:34AM (#18510543)
To me that's one ingredient in quality journalism, actually. I feel more confident in a piece if it tries to include multiple points of view, multiple interpretations etc.

Always good to see the "critics said x, but supporters said y" habit as one indicator of impartial reporting.

Re:Google’s cloud business under Greene was plagued by inter... by chairmanwow on Thursday November 22, 2018 @03:32PM (#18512349)
I want to walk away from an article not with the pre-packaged opinion ofthe journalist/editor but with enough information to make my own decision. I don’t look to journalists for their commentary on the world we live in, but for updates on what is happening.
Re:Google’s cloud business under Greene was plagued by inter... by Eridrus on Thursday November 22, 2018 @10:48AM (#18510631)
I think everyone agrees that AWS is a clear leader, but both Microsoft and Google report bundled Office Suite/Cloud Computing revenue as a single number, so it's completely unclear who is actually in second place.
Re:Google’s cloud business under Greene was plagued by inter... by partiallypro on Thursday November 22, 2018 @11:21PM (#18514334)
I wish this falsehood would die. Google isn't even #3 in cloud revenues, IBM is, Oracle is #4. Google is far, far, behind Azure and AWS. They have ~$1B/quarter in cloud revenues (that includes GSuite.) Even if you made the assumption that Office 365 made up 80% of Microsoft's quarterly cloud revenues it would still be bigger than Google's cloud (including GSuite.) This is based on their earnings fy 2018.

I don't get why people are in denial that Azure is doing well. If you want to know why Google isn't doing -great- in the cloud, it's because people are afraid they will kill the project. It's because they don't have a "hook" like AWS and Azure have. AWS has a massive user base already, good reason to adopt it. Azure hooks into so many other Microsoft services and developer tools, good reason to adopt it. GCS has...what? Sure, some cool things, but we're talking about compute, compute where where the money is. Even if you adopt GCS for some edge or AI projects, that's not a lot of spend.

Re:Google’s cloud business under Greene was plagued by inter... by jacquesm on Friday November 23, 2018 @07:52AM (#18516095)
> If you want to know why Google isn't doing -great- in the cloud, it's because people are afraid they will kill the project.

Spot on, and it is a sentiment I come across more than once every year. The number of startups hosted on AWS is huge, MS Azure is currently runner-up and Google a distant third.

Re:Google’s cloud business under Greene was plagued by inter... by Eridrus on Thursday November 22, 2018 @11:50PM (#18514426)
I think part of the is ambiguity over what the "cloud" is; is hosted exchange/active directory cloud computing? Is hosted Oracle DBs cloud computing? I think analysts are estimating that 18% of commercial cloud revenue is Azure, which, you're right would put it ahead of Google, but what exactly is getting sold under the Azure umbrella? I'm pretty sure their Active Directory stuff gets sold as part of Azure.

And while this may be splitting hairs, I think it matters what they're actually selling. If they're moving on-prem customers to SaaS, that doesn't seem like a particularly useful comparison, since we already know MS sells a tonne of proprietary software to enterprise.

Re:Google’s cloud business under Greene was plagued by inter... by partiallypro on Friday November 23, 2018 @12:11AM (#18514492)
The answer is, yes hosted Oracle DBs are the "cloud" and yes hosted AD is the "cloud," in so long as they are on a pool of resources. Why wouldn't it be? How is that any different than moving your MEAN, LAMP or whatever stack from bare metal to a cloud provider on a VM? It's not. What makes the "cloud" the "cloud," isn't some serverless, edge, kubernetes fancy whatever. Most people do not use/need that stuff. It's pooled resources and a toolset that allows you to scale, provision, monitor, etc in a simple way with no human interaction. That's it. Everything else is nuance.

I think the ambiguity that people are so inclined to over engineer that they can't possibly imagine something so simple as a vanilla VM with a SQL SaaS hooked to it as "the cloud" because it's not complex enough.

Re:Google’s cloud business under Greene was plagued by inter... by NotSammyHagar on Monday November 26, 2018 @11:58PM (#18539521)
Adding probably legacy businesses into the growing 'new cloud' revenue totals looks like they have more than they say, that's why they do it. Amazon cloud only started with aws, they don't have 30 year workloads from ancient companies moved to a cloud. It matters because you are hiding the new part from the legacy part, legacy is probably shrinking in general. It makes microsoft look much larger.

you can argue that running active directory in a cloud vm is still in the cloud - yes, but that's not the same kind of growth because that entire old windows market is static at best.

Re:Google’s cloud business under Greene was plagued by inter... by PopeDotNinja on Friday November 23, 2018 @12:09AM (#18514485)
> GCS has...what?

The best Kubernetes hosting?

Re:Google’s cloud business under Greene was plagued by inter... by partiallypro on Friday November 23, 2018 @12:12AM (#18514494)
A tool that arguably 99% of people don't need and is even up for constant debate here on HN.
Re:Google’s cloud business under Greene was plagued by inter... by kkarakk on Friday November 23, 2018 @12:53AM (#18514640)
tool made by google runs best on google cloud. more at 11
Re:Google’s cloud business under Greene was plagued by inter... by oldmanhorton on Thursday November 22, 2018 @08:07PM (#18513664)
https://venturebeat.com/2018/07/19/microsoft-reports-30-1-bi...

As far as I’m aware, azure and office get reported separately. Azure is “intelligent cloud” and office (along with some others) is “more personal computing”

Re:Google’s cloud business under Greene was plagued by inter... by epynonymous on Thursday November 22, 2018 @06:03PM (#18513130)
that's a great point, and as i was reading this, i was thinking that perhaps aws should get into cloud office as well.
Re:Google’s cloud business under Greene was plagued by inter... by hodgesrm on Thursday November 22, 2018 @11:36AM (#18510951)
> Considering how late Google got into the cloud game, it seems to be doing respectably well, given all of the catch-up it's needed to do first.

Google is still at 3% market share which puts it at the same level as IBM Soft Layer and Rackspace. [0] Given the technologies Google has developed for cloud-native/cloud-scale computing (Kubernetes, MapReduce, TensorFlow, etc.) not to mention outstanding apps like Gmail, this result has to be a disappointment to their investors.

[0] https://www.skyhighnetworks.com/cloud-security-blog/microsof...

Re:Google’s cloud business under Greene was plagued by inter... by crazygringo on Thursday November 22, 2018 @11:46AM (#18511016)
I'd argue it's still way too early to call it a disappointment, and that we'll only know 5-10 years from now.

Google had to invest massively to catch up to AWS purely technically, and it's only now that people are starting to consider it to be close. Then consider that companies will tend to pick a cloud provider and not revisit that decision for 5 or 10 years.

This has to be a very long-term play where the results won't show up for many, many years. Greene's tenure should be judged in terms of market perception (e.g. if we were making the decision now instead of 10 years ago, would Google be viable?) as opposed to a large absolute increase in market share (so check back 10 years from now).

Re:Google’s cloud business under Greene was plagued by inter... by hn_throwaway_99 on Thursday November 22, 2018 @12:57PM (#18511398)
While this is just my personal opinion, I view AWS, Azure and GCP as follows:

1. AWS is the clear market leader, tons of services, good support options, but you'll need pretty expert-level ops people to make sure everything is working together securely. You may have to build more plumbing than you think. 2. Azure is great for companies that are already MS shops and it makes lots of MS tech (.Net, SQL Server) super easy to use in the cloud. 3. If I were starting a startup, I would go with GCP. IMO their services are easier to use with a smaller ops team, and they have lots of services that scale more easily as you grow (e.g. Cloud Spanner). But not as good enterprise-level support.

I see lots of excitement for GCP in the startup scene, and as these startups become more mature I think the "enterprise-level"-ness of GCP will improve.

Re:Google’s cloud business under Greene was plagued by inter... by devonkim on Thursday November 22, 2018 @01:40PM (#18511692)
Large shops seem to love complexity and mistake it for flexibility while constantly complaining about how complicated things are to integrate. It puzzles me how the culture seems to keep adopting stuff so complicated that only those with an army of consultants and massive resources could do the same thing while most start-ups look at the same problems, find a solution that gets the problem solved sufficiently and then build things that actually solve real problems instead of self-inflicted ones like dealing with the complexities of cross-account permission structures via AWS IAM and S3 bucket policies interacting with SSO.

I’m not entirely convinced that the F500 would adopt GCP if they had the support and hand-holding structure that they have historically demanded. Myself, I’d rather find a solution that doesn’t need such a team to support me in the first place. Sure, there’s all sorts of issues with partners’ service offerings and the high cost of transit between multiple cloud providers but perhaps you can save the costs of support and put it toward network instead (won’t solve the transit costs for your partners though).

Re:Google’s cloud business under Greene was plagued by inter... by aviv on Thursday November 22, 2018 @01:01PM (#18511420)
The complexity of AWS is exactly why it is so successful.

It is being pushed by both outside consultants and employees who become the experts within the enterprise. GCP's ease of use is a disadvantage in the big picture.

Re:Google’s cloud business under Greene was plagued by inter... by marktangotango on Thursday November 22, 2018 @02:33PM (#18512005)
This is a pragmatic and astute observation. This scenario has played out several times in the past.
Re:Google’s cloud business under Greene was plagued by inter... by archgoon on Thursday November 22, 2018 @02:43PM (#18512083)
> This scenario has played out several times in the past.

What examples come to mind?

Re:Google’s cloud business under Greene was plagued by inter... by hodgesrm on Thursday November 22, 2018 @03:58PM (#18512509)
VMware

Enterprises tend to buy full IT offerings including apps and services, not just IaaS. Having a big partner network, which VMware does, is a competitive advantage. Amazon and Azure likewise have large partner ecosystems.

Disclaimer: I work for VMware.

Re:Google’s cloud business under Greene was plagued by inter... by sz4kerto on Thursday November 22, 2018 @02:57PM (#18512152)
Oracle.
Re:Google’s cloud business under Greene was plagued by inter... by gaius on Friday November 23, 2018 @02:07AM (#18514887)
That is what makes Oracles cloud play such a mystery. They had a huge asset in a loyal corps of Oracle DBAs embedded in every large organisation on the planet. Now they are saying “fire those guys and we’ll host your databases”. But maybe those guys will say “nah, Postgres is actually all we need, see ya”.
Re:Google’s cloud business under Greene was plagued by inter... by nradov on Friday November 23, 2018 @03:07AM (#18515072)
Oracle had no choice. They had to disrupt their own business or someone else would do it to them.
Re:Google’s cloud business under Greene was plagued by inter... by gaius on Friday November 23, 2018 @06:23AM (#18515803)
Right, but they could have upskilled/cross-trained the DBAs to be cloud guys, offered training, certificates, conferences, yadda yadda. Instead they chose to stab their strongest advocates in the back!

A smart executive (ha!) would announce that next year’s bonus pool would be funded by savings on Oracle licences then sit back and let nature take its course...

Re:Google’s cloud business under Greene was plagued by inter... by gaius on Friday November 23, 2018 @03:26AM (#18515144)
Bloomberg terminals
Re:Google’s cloud business under Greene was plagued by inter... by dboreham on Thursday November 22, 2018 @11:17PM (#18514321)
Netware
Re:Google’s cloud business under Greene was plagued by inter... by threeseed on Thursday November 22, 2018 @03:36PM (#18512379)
GCP is only easy to use because it has no features compared to AWS.
Re:Google’s cloud business under Greene was plagued by inter... by pishpash on Thursday November 22, 2018 @03:32PM (#18512350)
GCP is not less complex. It just appears (but is not actually) better organized and documented. You still need an operations army to fill in feature gaps or go beyond anything that is not default, which are the much bigger problems. At least on AWS you can hack it to do what you need, on GCP some things you just cannot do.
Re:Google’s cloud business under Greene was plagued by inter... by archgoon on Thursday November 22, 2018 @04:07PM (#18512560)
What's an example of an intractable problem you ran into on GCP?
Re:Google’s cloud business under Greene was plagued by inter... by pishpash on Thursday November 22, 2018 @06:04PM (#18513139)
Maintenance windows that don't cause downtime? This was even discussed here:

https://news.ycombinator.com/item?id=16871931

Read the last description: "amateur and unprofessional." The same thing happens for Kubernetes Engine. Does Google internally run their Cadillac infra like this? Of course not. The conclusion is either they don't care about their external cloud or that team can't ship basic features.

Re:Google’s cloud business under Greene was plagued by inter... by jpatokal on Thursday November 22, 2018 @08:09PM (#18513676)
I'm not sure I follow you here: for GCE, there are no "maintenance windows", the vast majority of maintenance is carried out via live migration and the user doesn't even notice.

Yes, on rare occasion there's an unplanned failure (host error) and the VM has to be restarted elsewhere, but this is the only option for maintenance at AWS.

Mandatory disclaimer: I work at GCP.

Re:Google’s cloud business under Greene was plagued by inter... by pishpash on Thursday November 22, 2018 @11:21PM (#18514335)
As asey correctly points out, the link I posted talks about the Cloud SQL maintenance window, not about Compute Engine. That there is unavoidable downtime even with HA has been a problem known for seven months at this point. A Cloud SQL TL even sought feedback here with people telling that person this is a "dealbreaker" and another saying it doesn't even make sense to have built HA for a low probability event (zone outage) before dealing with this much higher probability event:

https://news.ycombinator.com/threads?id=flamingcow

This is pretty strong customer feedback. What happened with this feedback, anything? The bigger picture here about GCP, preceded by Google's long reputation, is that customer feedback means nothing. Googlers are probably still building what they feel like building, and that is why AWS continues to trot ahead despite being less polished. They ship things that work and they know what their customers want.

Re:Google’s cloud business under Greene was plagued by inter... by asey on Thursday November 22, 2018 @09:14PM (#18513901)
One example fitting GP description would be Cloud SQL maintenance windows. Unavoidable downtime as far as I know (even with HA)
Re:Google’s cloud business under Greene was plagued by inter... by ikiris on Thursday November 22, 2018 @09:29PM (#18513943)
FWIW if you're depending on something to be up in a single availability zone, you're already doing cloud wrong.
Re:Google’s cloud business under Greene was plagued by inter... by halbritt on Thursday November 22, 2018 @12:51PM (#18511365)
I tend to agree.

I've been a GCP customer for ~18 months and as recent as a year ago it still felt like very early days for sales and support. Well, actually it still feels like early days for support. The products, however, have been surprisingly good for the most part and seem more mature and well-engineered than their market share would suggest, especially in comparison to Azure.

So, I'm of the opinion that if they can figure out how to sell, they'll do quite well.

Re:Google’s cloud business under Greene was plagued by inter... by pishpash on Thursday November 22, 2018 @03:36PM (#18512381)
They need to figure out how to be code complete and ship it, not yap about vaporware that AWS has had for years.
Re:Google’s cloud business under Greene was plagued by inter... by halbritt on Thursday November 22, 2018 @05:30PM (#18512978)
Such as?
Re:Google’s cloud business under Greene was plagued by inter... by hodgesrm on Thursday November 22, 2018 @03:54PM (#18512487)
Assuming you are correct and Google invested heavily that seems to rule out strong profits from GCS at this time.

So what exactly is it that Google is doing now that will lead to long-term profitability in a business where revenue is closely tied to scale? Can Google really prevail over Amazon (first mover) and MS Azure (great enterprise chops + Office) based on capital investment alone? Amazon and Azure are not standing still. Both also have an order of magnitude advantage in market share. Finally GCS is not strong in the big growth markets in Asia.

For my money Google's best bet is to stay in the game and hope something alters the market in a way that weakens their competitors. That assumes they can double down on the investment to remain viable and recognize the opportunity before others do.

Re:Google’s cloud business under Greene was plagued by inter... by crazygringo on Thursday November 22, 2018 @06:55PM (#18513389)
First, Google doesn't need to prevail, it just needs to get a sizeable enough chunk of the market to make a profit. E.g. even if it's an eternal long-term 33% to AWS, Azure and GCP, it's a rational investment for Google. The market's big enough.

Second, Google is clearly betting that its scale will indeed give it a benefit -- the scale of its data centers which include all of Search and everything else (e.g. raw costs for computing and storage being cheaper than competitors), the scale of its investments in machine learning which it makes available on GCP, the scale of its investments in private networking and security, etc. Part of Google's pitch is that it's providing Google-class security and networking which AWS and Azure simply can't match.

Re:Google’s cloud business under Greene was plagued by inter... by gaius on Friday November 23, 2018 @09:52AM (#18516707)
even if it's an eternal long-term 33% to AWS, Azure and GCP, it's a rational investment for Google

They would need to grow their marketshare ten-fold to be in that position, and they would need to defeat Alibaba on its home turf. It’s not going to happen. GCP could possibly drive IBM and Oracle out of the cloud market, but even that’s unlikely.

Re:Google’s cloud business under Greene was plagued by inter... by pishpash on Friday November 23, 2018 @12:27AM (#18514552)
No, five years ago, it would have been too early to call it a disappointment. Now, it is a disappointment, and there will not be 5-10 years for this to course correct, probably only 1-2 years -- if they play the Kubernetes card perfectly.

There is an extra dose of disappointment because on technical merits, GCP's basic VM substrate -- Compute Engine and Cloud Storage -- is far superior to AWS even five years ago, but AWS kept their ear to the street, anticipated every managed service and ancillary feature that their customers could have wanted, and executed relentlessly. Google has not mounted even half as vigorous and urgent a response as needed under the circumstances.

There is nothing at the outset that would prevent someone from choosing GCP, many might even be predisposed given the reputation of Google's own infrastructure, but when more and more of the tasks that you might want to offload to cloud are still not available or not reliably working on GCP, and you're stuck with operating VM's, you might seriously consider the competitor, and once that decision is made, you are not coming back.

It's an execution, and perhaps cultural, problem with Google, not one of technology or market.

Re:Google’s cloud business under Greene was plagued by inter... by chibg10 on Thursday November 22, 2018 @12:44PM (#18511329)
The margins may well have shrunk significantly by the time the "long-term" materializes though.

Cloud computing seems to me like an industry at high-risk of being commotitized after the initial gold rush -- similar to smartphones. If that's the case, I'm not sure it makes sense to prioritize the future over today.

Re:Google’s cloud business under Greene was plagued by inter... by em500 on Thursday November 22, 2018 @01:02PM (#18511428)
"Commotitized" is not synonymous with low profit. There are at least a half dozen oil companies doing a few billion/qrt in profit.
Re:Google’s cloud business under Greene was plagued by inter... by MediumD on Thursday November 22, 2018 @01:10PM (#18511481)
Are smartphones really a commodity, when people spend hundreds of dollars more on the iPhone vs. Android competitors? With any platform certain aspects will become commotitized, but when you have to choose between building on one ecosystem or another, there will always be room for differentiation.
Re:Google’s cloud business under Greene was plagued by inter... by shrumm on Thursday November 22, 2018 @11:04PM (#18514274)
My take on GCP is that they have focus areas like Kubernetes, Spanner, Firebase that they do very well on, but for more generic offerings not so much.

For instance, our app uses Postgres 10's native partitioning features, it's REALLY strange to me that Cloud SQL is still on PG 9.6. They also don't communicate effectively on when / if they'll add it which makes planning difficult. AWS on the other hand is already testing PG 11 and has an open schedule in place to their customers can plan ahead.

Re:Google’s cloud business under Greene was plagued by inter... by projectramo on Thursday November 22, 2018 @10:53AM (#18510665)
Are those contradictory points? Lots of companies may not be good enough to count as “good.” If Walmart sold $10 million worth of goods its both numerous and bad.

The leaner than AWS comment was when he made the decision in the past and the close call comment was more recent.

The question isn’t whether you or I are happy with Goohle’s performance but how management and investors see it.

Re:Google’s cloud business under Greene was plagued by inter... by manigandham on Thursday November 22, 2018 @05:13PM (#18512913)
Why is that contradictory? You can bring numerous companies on, for whatever reason, without being good at sales. The marketshare remains very low because of it, even though the overall market has grown.
Re:Google’s cloud business under Greene was plagued by inter... by pishpash on Thursday November 22, 2018 @03:27PM (#18512307)
None of these are contradictory. Numerous companies brought on then found the offerings were not up to par of AWS. And as one of only three major well known cloud providers they are competitive enough as to be a close call when counting pricing advantages, but still have very small market share and therefore not a factor were they to disappear -- people would just move to AWS.
Re:Google’s cloud business under Greene was plagued by inter... by rajacombinator on Thursday November 22, 2018 @04:28PM (#18512693)
Google is better than Amazon at engineering and product design so they should be able to beat AWS. My impression from trying GCE is that, like many other Google products that they end up killing off, they’ve never been fully committed to it.