And then my laptop/tablet crashes with every update. Not to mention, they are priced similarly, yet they somehow sell less reliable devices. Contrary to that, I've been using my 2012 MacBook Pro non-retina and iPhone SE with public beta for over two years now, and they haven't crashed even once.

Windows just isn't cool, no matter how hard Microsoft tries to rebrand it. It'll never be cool until Microsoft does something to not make it ubiquitous.

Windows is what you use when you're a kid at a public school or have parents that don't have the money to buy a Mac. Macs and iPhones are trendy because not everyone owns them, they're really nice, and they're pricey.

Windows is like Wal-mart while Apple is Whole Foods.

Windows isn't cool because of BSODs, constant restarts and waiting for it to update, and Candy Crush advertisements in the start menu. And the hibernate/sleep function worked terribly (at least for the longest time, don't know if it's fixed now), compared to Apple's fold down the screen when you want to go and open it back up to what you were doing and it works all the time.

That too.

Microsoft allows venders with terrible design teams to sell their product and customers associate Windows with these product lines. Microsoft cannot control their brand.

Apple controls the entire stack so they're able to constantly deliver a quality experience.

If all Windows machines were like the Surface Book then this conversation would be different.

But Microsoft themselves is now the one putting candy crush ads on the start menu, and forcing everyone into a two-major-upgrades-per-year cycle that's causing so many headaches.

Lets also not forget the shell is so shit that they finally started shipping the linux subsystem.

Honestly I would have gone to primarily linux instead of mac years ago if osx hadn't been what it is (bsd/*nix).

40%+ of smart phones sold in the US are iPhones There is no exclusivity in owning an iPhone.

Tell that to people who deride their “green bubble friends”