Windows isn't cool because of BSODs, constant restarts and waiting for it to update, and Candy Crush advertisements in the start menu. And the hibernate/sleep function worked terribly (at least for the longest time, don't know if it's fixed now), compared to Apple's fold down the screen when you want to go and open it back up to what you were doing and it works all the time.

That too.

Microsoft allows venders with terrible design teams to sell their product and customers associate Windows with these product lines. Microsoft cannot control their brand.

Apple controls the entire stack so they're able to constantly deliver a quality experience.

If all Windows machines were like the Surface Book then this conversation would be different.

But Microsoft themselves is now the one putting candy crush ads on the start menu, and forcing everyone into a two-major-upgrades-per-year cycle that's causing so many headaches.

Lets also not forget the shell is so shit that they finally started shipping the linux subsystem.

Honestly I would have gone to primarily linux instead of mac years ago if osx hadn't been what it is (bsd/*nix).

40%+ of smart phones sold in the US are iPhones There is no exclusivity in owning an iPhone.

Tell that to people who deride their “green bubble friends”