You might be surprised. Jeff Bezos has a similar system in place, and it seems to be holding up to Amazon scale. Something slipping through the cracks is a failure of process, and failures of process are exactly what a CEO wants to be paying attention to. While I imagine the "actually gets read by Bezos" claim is just PR, these sorts of emails actually do get read by people who have power and influence, and the interesting ones do actually end up in front of Bezos long enough for him to forward them to someone he suspects is responsible.

https://www.inc.com/business-insider/amazon-founder-ceo-jeff...

Having worked at Amazon, there's a perception even internally that he's actually reading those emails. Obviously it's possible that it's just assistants, but it's not just externally that that perception persists.

Pretty sure Tim Cook's email is actually handled by a team. It can scale as well as Apple wants it to. Like Comcast's "email a VP" escalation line.

You mean Comcast knows how to do responsive support at scale but chooses to reserve it for an undocumented system?

I think that's the point --- "DDoS" the CEO to let him know very clearly that some part of his company is not working well.

It will, given that Tim Cook probably doesn't read that email, a secretary or something does, and he can hire as many secretaries as he wants.

Maybe there could be entire groups of secretaries dedicated to device repair/replacement.

Perhaps even brick-and-mortar locations. We'll call 'em geniuses.

Have you dealt with one lately? They have zero power now.