This helps stratify the market as well, because those who travel light (mainly business people and people who fly a lot) now pay less than they used to. Those who fly irregularly (i.e., tourists) are more willing to pay the fees.
It has been disrupted already ... many times. Some disruptions came as a result of relaxation of certain regulations, such as allowing twin engine jets to fly over the oceans, or not forcing airlines to fly direct routes. There's also the revolution around using deep statistical modeling for capacity and route planning and scheduling. There's the business models of RyanAir and Emirates ... I mean, this industry has changed quite a bit.
Flying is also cheapest AND safest it has ever been (though more uncomfortable). Seems like market forces are working just fine.
Are they though? How come the US doesn't have the equivalent of a Emirates/Singapore quality level airline? You can't tell me there is no demand for that level of service by business folk?
Laymen's explanation - there are a limited number of routes that can physically be established and those who have the routes exhibit rent seeking behavior with only just a small amount of competition. In other words an oligopoly.
Your question is also kind of like asking why HP laptops are lower quality than Apple laptops. Emirates uses its Dubai base to serve primarily lucrative international flights, just like Apple targets the premium end of the market. That doesn't mean that HP is in a market segment without competition, however. Rather, it targets a cost-sensitive portion of the market where people aren't willing to pay extra for quality.
It's not as though the US air market isn't heavily protected. You'll note that foreign carriers like Emirates can't fly domestic routes. If I fly Qantas to NYC, half the plane gets off in LA and nobody else can get on. Which is part of why "Qantas ticket" is the ancient Yolŋu word for "financial ruin".
So why can I choose to buy either an Apple laptop or an HP one in the US, but don't have the choice to fly on Emirates from Chicago to NYC? I think you missed my point entirely. There is a market of people willing to pay for superior quality airline service, there is just no supply for it, because of regulation.
They're agressively seeking to increase profit margins.
That meant that expensing has stripped away the ability to book business class tickets. (That is arguable if that's a good idea or not given the complexity of tickets)
The aggressiveness about seeking higher profit margins at all costs has also meant that the money that would be available for those things are considered to be "fat".
The closest that you have with the Singapore/Emirates setup is United Polaris and Global Services.
Please tell me you're joking.
Companies won't do that unless forced to by regulations. Also, your post that I replied to implied that it was all market forces.
Even if you were to take a cyncical view that companies don't care about people, they sure as heck would not want to lose a $300 million plane.
I'm not arguing against the utility of regulations. I'm saying don't overstate it.
To draw a point of comparison many companies know that their infrastructure is vulnerable to hacking or data leaks. The reason why they don't fix the problem in the first place is because they've ran the cost analysis and realized that the cost of securing their system is more than the potential ramifications of losing customer data.
If safety didn't matter, you might have $200 million planes with a 3% chance of crashing during their service life.
Nobody 'wants' to lose equipment, but optimizing for zero crashes ever is not done for cost reasons.
Also I am not sure how you quantify safety. Overall it may have increased, but nobody ever shot a buik missile against my car and got away with it.
1. Wow, WizzAir, and Norweigan air has created a lot of competition on the airline front and price wars. EDIT: Forgot to mention their point to point system has also benefited many towns that wouldn't dream of traveling to Europe.
I've flow with Norwegian Air and I actually liked them. They're like the Southwest of transatlantic flights. The legacy carrier's response has been "we'll just lower our prices" and decrease benefits on all sides. (I.e. basic econ)
2. The newer carriers have had the money to lease new airplanes that are much more fuel efficient. I think that's where the legacy carriers have done does bad planning for the last decade. (They're just not buying 787s and they're depending on ERJ/CRJs)
The frequent fliers are mostly immune to all this and the family visiting grandma is often going to pick the absolute cheapest flight.
Nope. For example the business sector market doesn't necessarily look for cheapest fares. For that market (which is quite big) there are other considerations, like minimizing layovers, in-flight comfort, lounge access, priority boarding, etc.
On the other hand, those business travelers mostly don't even care about early boarding or baggage fees anyway because they're either expensing them or get them for free because of status.
Economy class, of course.
I think that the industry has generally found that price-discrimination is a powerful tool, though. The business traveler flying Sydney<->SFO on the corporate dime will pay the extra several thousand for lie-flat seats; the upper-middle-class family with bored kids will pay for wifi and tablet holders; but keeping those (and baggage, prime seat selection, early check-in, etc.) optional keeps flying accessible to the working-class laborer who needs to fly home for a funeral.
Fees for everything for the price-sensitive masses.
And, for business travelers with status (who are at a minimum less price sensitive and typically don't pay most of the base level fees anyway), somewhat better seating as a perk, much better seating for upgrades/upsells, a premium class of airline clubs among the base level (e.g. United's Polaris Clubs), etc.
And, as you say, I don't really have a problem with all this because it makes flying much more affordable for those that find the most bargain economy ticket a big expense. While I might personally enjoy it more, you don't really want a world where lie-flat seats are required on all 5+ hour flights.
This fall I recently started flying again after having not flown since 1999, and I've been making it a point to only fly Southwest because they're the only airline that's even remotely consumer friendly.
I wish I could use them more.
E.g. Amazon is disrupting retail. But even before Amazon existed, retail was highly competitive, with market forces driving down prices. (Indeed, there is a good argument that Amazon is decreasing competition even as it disrupts the market.)