> Though in that particular case the "fishiness" led to rather a lot of journalists reporting on the general hilarity of the situation ...
Hilarious, but this is how they should have done it properly: https://www.youtube.com/watch?v=UGBZnfB46es
# How much is the fish!? The bigger fish keeps eating all the smaller ones. It's not like anyone cares. Nah, let's just go watch some football, shall we.
Though in that particular case the "fishiness" led to rather a lot of journalists reporting on the general hilarity of the situation, which probably helped it fail. The bad guys will have learnt from that and will probably avoid any obvious fish-connections in future.