> Though in that particular case the "fishiness" led to rather a lot of journalists reporting on the general hilarity of the situation ...

Hilarious, but this is how they should have done it properly: https://www.youtube.com/watch?v=UGBZnfB46es

# How much is the fish!? The bigger fish keeps eating all the smaller ones. It's not like anyone cares. Nah, let's just go watch some football, shall we.